{"id":1004,"date":"2016-11-14T18:37:32","date_gmt":"2016-11-14T18:37:32","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1004"},"modified":"2020-04-15T11:36:55","modified_gmt":"2020-04-15T11:36:55","slug":"b2b-facebook-ads","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/b2b-facebook-ads\/","title":{"rendered":"10 Brilliant B2B Facebook Ads Deconstructed"},"content":{"rendered":"

\"10<\/a><\/p>\n

B2B Facebook ads are not as easy as B2C ads. Direct response generally doesn’t work as well when you’re advertising a B2B product.<\/p>\n

And we know this because VYPER<\/a> is a B2B product and we have to get creative with our ads.<\/p>\n

But you CAN still make Facebook ads work with a B2B product, you just have to get creative with your ad and your funnel.<\/p>\n

Below is a number of B2B Facebook ads that I tear apart and pinpoint the things these companies did right and the things they royally f ‘d up. I will share what makes some of these the best Facebook ads in their niche.<\/p>\n

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Facebook Ad #1 – Foxley<\/h2>\n

\"B2B<\/p>\n

Landing Page<\/strong> –\u00a0https:\/\/members.foxley.com\/393-webinar<\/a><\/p>\n

The Pros to This Ad<\/strong><\/span><\/p>\n

Text<\/strong> – They are using [brackets] to draw you attention the most important aspect of the ad, the FREE video training they want you to sign up to.<\/p>\n

Image<\/strong> – There is a huge amount of eye contact which grabs people’s attention and the use of yellow in the background and CTA draw your attention to click the image which then redirects to the ads final URL.<\/p>\n

The Cons to This Ad<\/strong><\/span><\/p>\n

Text<\/strong> –\u00a0They did not include a link in the ad text for an extra CTA option, this also makes the post look a little more organic even though they went way overboard on the CAPS.<\/p>\n

Image<\/strong> –\u00a0The text in the image is well over the 20% rule.<\/p>\n

\n

Facebook Ad #2 – Lead Quizzes
\n\"best<\/h2>\n

Landing Page<\/strong> –\u00a0http:\/\/lps.leadquizzes.com\/the-3-types-of-quiz-funnels-1<\/a><\/p>\n

The Pros to This Ad<\/strong><\/span><\/p>\n

Text<\/strong> – They are using statistics and numbers to lure you in to find out more. This is a great technique to tie in with case studies, educational content and in this case a webinar as well.<\/p>\n

Image<\/strong> – The color definitely stands out in the news feed and makes people stop and read. Using interesting looking people is a great tactic for grabbing someone’s attention (e.g. strange hair color, covered in tattoos, doing a strange pose, body out of proportion etc).<\/p>\n

The Cons to This Ad<\/strong><\/span><\/p>\n

Text<\/strong> –\u00a0For business owners 50,000 leads to only generate $100k is not that good, that’s only $2 AOV (average order value) or rev per lead and it does not say how much it cost to acquire a customer.<\/p>\n

They should have left this at 50,000 leads or used $100k\/m in revenue.<\/p>\n

Image<\/strong> –\u00a0The\u00a0image is super strong but the copy in the image lets this ad down. The text is not very interesting and a bit of a sell out that the secret is their own product. It should have been tied in with the text “My Secret to Generating 50k leads in 1 month?” then CTA – “Learn How”.<\/p>\n

\n

Facebook Ad #3 – Neil Patel<\/h2>\n

\"best<\/p>\n

Landing Page –\u00a0http:\/\/neilpatel.com\/podcast\/<\/a><\/p>\n

The Pros to This Ad<\/strong><\/span><\/p>\n

Text<\/strong> –\u00a0This\u00a0sponsored post is a much more organic looking ad. The text is long and can be expanded as well as including more of a pain point\/story instead of a direct response sales pitch.<\/p>\n

Image<\/strong> –\u00a0Neil is lucky enough to be able to use images of himself to get clicks as one of his strongest assets is the personal brand he has built around himself. Again this image plays on the more organic looking feel as an image like this looks like a post from a friend not a company trying to take your money.<\/p>\n

Again this image plays on the more organic looking feel as an image like this looks like a post from a friend, not a company trying to take your money.<\/p>\n

The Cons to This Ad<\/strong><\/span><\/p>\n

Text<\/strong> -This looks to be a boosted link post as there is no CTA almost all of the text is getting cut off. Get familiar with the character limits from Facebook<\/a> and try and stick to them when writing\/ editing link titles and text.<\/p>\n

Image<\/strong> -Even though this is an image of Neil which holds a lot of authority, the image could have been more focused on him. Meaning a more neutral\/solid color background, less blurred towards the bottom of the image.<\/p>\n

The landscape sizing was also a bad choice, this image should have been square which allows more space to be taken up in the news feed.<\/p>\n

<\/div>\n
FREE Access:<\/strong> To Our Top Facebook Hacks Video Library. Click HERE!<\/a>