{"id":1082,"date":"2016-12-13T19:21:07","date_gmt":"2016-12-13T19:21:07","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1082"},"modified":"2024-12-19T08:48:16","modified_gmt":"2024-12-19T08:48:16","slug":"how-to-use-content-upgrades","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/how-to-use-content-upgrades\/","title":{"rendered":"How to Use Content Upgrades to Increase Your Content Marketing Opt-ins by 60%"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">What You Are About To Learn:<\/h3>\n\n\n\n<ul>\n<li>What content upgrades are.<\/li>\n\n\n\n<li>Why content upgrades are better than popups.<\/li>\n\n\n\n<li>Step by step guide on how to create \/ use content upgrades.<\/li>\n\n\n\n<li>Bonus lists and resources on content marketing.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-1024x536.png\" alt=\"How to Increase onversion Rate With Content Upgrades\" class=\"wp-image-1130\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-1024x536.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-300x157.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-768x402.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-1240x649.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-860x450.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-680x356.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-500x262.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-400x209.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-200x105.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02-50x26.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/how-to-increase-conversion-rate-with-content-upgrades-02.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What the &#8220;F&#8221; are Content Upgrades<\/h3>\n\n\n\n<p>So you know collecting emails on your blog is important, but you&#8217;re struggling to make ends meet! It takes forever to write awesome content that people will share and the results are far from instant with your general popup or footer signup box.<\/p>\n\n\n\n<p>Not to worry, there is a solution! &#8230;&#8230;. <strong>Content Upgrades<\/strong><\/p>\n\n\n\n<p>This emerging strategy is fast becoming the&nbsp;best lead generation strategy today.<\/p>\n\n\n\n<p>Readers are getting more sensitive&nbsp;to giving out their email and are looking for more value than the generic &#8220;hey join my email list.&#8221;<\/p>\n\n\n\n<p><strong>Content Upgrades Explained<\/strong> &#8211; A specific asset (PDF, <a href=\"https:\/\/venngage.com\/features\/make-an-ebook\" target=\"_blank\" rel=\"noopener noreferrer\">eBook<\/a>, video or checklist) is offered within each blog post, the content upgrade is added using CTA links or images that expands into a full screen takeover (see example below).<\/p>\n\n\n\n<p>The value add is that the content upgrade is more specific to what the reader wants. We (VYPER) also have a bonus step that incentivizes a share of the blog post in exchange for a second content upgrade.<\/p>\n\n\n\n<p><em>Just look at the example below!<\/em><\/p>\n\n\n\n<div style=\"background-color: #ac4db8; padding: 30px; border: 1px dotted;\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><span style=\"color: #ffffff;\" data-darkreader-inline-color=\"\"><a class=\"vyper-triggers-86\" style=\"color: #ffffff;\" href=\"#vyperpopup\" data-darkreader-inline-color=\"\"><strong>FREE Download:<\/strong><\/a> Get our list of top converting content upgrades! <\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing 5 Second Overview<\/h3>\n\n\n\n<p>Let&#8217;s backpedal a little bit. The basics of <a href=\"https:\/\/smashingcopy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a> are listed below so make sure you are crossing most of these off to get some traffic flowing to your blog posts.<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/socialbee.io\/blog\/blog-post-ideas\/\" target=\"_blank\" rel=\"noopener\">Writing value-add blog posts<\/a><\/li>\n\n\n\n<li>Posting these to forums, groups and communities<\/li>\n\n\n\n<li>Getting backlinks from other websites (resources pages, podcasts, QAs etc)<\/li>\n\n\n\n<li><a href=\"https:\/\/loganix.com\/guest-post-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doing guest posts and getting backlinks<\/a><\/li>\n\n\n\n<li>Answering QA&#8217;s on Quora, Yahoo answers etc<\/li>\n\n\n\n<li>Optimized your website with hello bars, popups etc<\/li>\n\n\n\n<li>There is much more but you get the idea<\/li>\n<\/ul>\n\n\n\n<p>Once you have started doing the above you are probably seeing some decent traffic and now it is time to leverage that.<\/p>\n\n\n\n<p>The average opt-in rate for pop-ups&nbsp;are 1.04% (SumoMe survey from 4 million emails collected).<\/p>\n\n\n\n<p>Content upgrades convert&nbsp;between 2-6% on the vyper.io blog. This is just one use case example but even if you did half as well as our blog, you would still be crushing a&nbsp;popup conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here are a few benefits to using content upgrades<\/h3>\n\n\n\n<ul>\n<li>Google will start to penalize websites with popups on mobile in 2017.<\/li>\n\n\n\n<li>Popups are disruptive and leave a bad impression with users.<\/li>\n\n\n\n<li>Popups do not generate anything more than an email address.<\/li>\n\n\n\n<li>Content upgrades are more specific to your blog posts.<\/li>\n\n\n\n<li>Content upgrades\u00a0generate shares, email and more traffic.<\/li>\n\n\n\n<li>BIGGEST ONE &#8211; Conversion rates are 6-10x better than popups.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">So now we know that content upgrades are better how do we create them?<\/h3>\n\n\n\n<p><strong>Step 1<\/strong> &#8211; Choose a content upgrade for your post.&nbsp;<a class=\"vyper-triggers-86\" href=\"#vyperpopup\">Need some ideas?<\/a><\/p>\n\n\n\n<p><strong>Step 2<\/strong> &#8211; Choose a service to manage this, we are using <a href=\"https:\/\/vyper.io\" target=\"_blank\" rel=\"noopener noreferrer\">VYPER<\/a>&nbsp;for obvious reasons \ud83d\ude42<\/p>\n\n\n\n<p><strong>Step 3<\/strong> &#8211; Create content upgrade asset.<\/p>\n\n\n\n<p>Here is a list of the content upgrades we create the most:<\/p>\n\n\n\n<ul>\n<li>Checklists (give the reader a to do list)<\/li>\n\n\n\n<li>Video tutorial on how to do something<\/li>\n\n\n\n<li>List of resources<\/li>\n\n\n\n<li>Discount code or bonus item<\/li>\n\n\n\n<li>Blueprints PDF \/ guide on how to do something<\/li>\n\n\n\n<li>Infographics (visual representation of interesting data)<\/li>\n\n\n\n<li>Cheat-Sheets (short, value-add 1 pager)<\/li>\n\n\n\n<li>Short email courses (3-6 emails to teach something)<\/li>\n\n\n\n<li>Here is the complete list &#8211; this is an example of a content upgrade \ud83d\ude09<\/li>\n<\/ul>\n\n\n\n<p>Resources for creating content upgrades:<\/p>\n\n\n\n<ul>\n<li>Google docs and drive<\/li>\n\n\n\n<li>YouTube.com (private videos only accessible using direct link)<\/li>\n\n\n\n<li>Beacon.by (PDF&#8217;s, Checklist etc)<\/li>\n\n\n\n<li>Canva.com (Infographics etc)<\/li>\n\n\n\n<li>Checkli.com (checklists)<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 4<\/strong> &#8211; Create a content upgrade.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">EXAMPLE VIDEO<\/span> &#8211; Setting up your content.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Dkzt4TSEGFs?rel=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">EXAMPLE<\/span> &#8211; Content upgrade blog post CTA (live example).<\/p>\n\n\n\n<div style=\"background-color: #ac4db8; padding: 30px; border: 1px dotted;\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><span style=\"color: #ffffff;\" data-darkreader-inline-color=\"\"><a class=\"vyper-triggers-86\" style=\"color: #ffffff;\" href=\"#vyperpopup\" data-darkreader-inline-color=\"\"><strong>FREE Download:<\/strong><\/a> Get our list of top converting content upgrades! <\/span><\/div>\n\n\n\n<p><script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-86.js\"><\/script><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">EXAMPLE<\/span> &#8211; Content upgrade pop.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"450\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-1024x450.png\" alt=\"VYPER content upgrade pop example\" class=\"wp-image-1106\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-1024x450.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-300x132.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-768x337.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-1240x545.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-860x378.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-680x299.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-500x220.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-400x176.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-200x88.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example-50x22.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/12\/VYPER-content-upgrade-pop-example.png 1644w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Step 5<\/strong> &#8211;&nbsp;Choose a bonus content offer (generates shares).<\/p>\n\n\n\n<p>This step is a VYPER only step so you can skip this if you are using other services. We focus on getting results so we incentives&nbsp;with social sharing on top of email opt-ins.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">EXAMPLE<\/span> &#8211; Bonus content upgrade (once someone opts into your first content upgrade they are confronted with this offer).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"635\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-1024x635.png\" alt=\"Content Upgrades - Bonus Share\" class=\"wp-image-1087\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-1024x635.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-300x186.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-768x476.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-1920x1191.png 1920w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-1680x1042.png 1680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-1240x769.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-860x533.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-680x422.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-500x310.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-400x248.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-200x124.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share-50x31.png 50w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/11\/content-upgrades-bonus-share.png 1490w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Step 6<\/strong> &#8211; Final step of&nbsp;adding the content upgrade to your website.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">EXAMPLE VIDEO<\/span> &#8211; adding your VYPER content upgrade script.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/T1wtQt2NY48?rel=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<p>So now you should know that content upgrades are an&nbsp;essential cog in the content marketing machine.&nbsp;You need to put as much effort into marketing\/promoting your posts as you do creating&nbsp;them.<\/p>\n\n\n\n<p>As we all know, word of mouth is&nbsp;the best endorsement you can get so start using content upgrades to get your readers sharing your post to their friends, colleagues and family.<\/p>\n\n\n\n<p>Let us know if you use content upgrades in the comments below.<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" decoding=\"async\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, 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important, but you&#8217;re struggling to make ends meet! It takes forever to write awesome content that people will share and the results are far from instant with your general popup or footer signup box. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[10],"tags":[39,40],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Content Upgrades to Increase Your Content Marketing Opt-ins by 60% | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Content marketing is an essential part of growing any website. Learn how to use Content Upgrades to increase your lead opt-ins by 60% plus!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/how-to-use-content-upgrades\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Content Upgrades to Increase Your Content Marketing Opt-ins by 60% | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"Content marketing is an essential part of growing any website. 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