{"id":1851,"date":"2018-10-08T15:19:23","date_gmt":"2018-10-08T15:19:23","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=1851"},"modified":"2022-11-03T09:06:28","modified_gmt":"2022-11-03T09:06:28","slug":"black-friday-marketing-tactics-you-need-to-know","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/black-friday-marketing-tactics-you-need-to-know\/","title":{"rendered":"Black Friday Marketing Tactics You Need To Know!"},"content":{"rendered":"\n<p>These are the Black Friday Marketing tactics you need to know in order to have a successful Q4!<\/p>\n\n\n\n<p>Black Friday &amp; Cyber Monday is a time of extreme joy or huge disappointment for a business. Keep reading to make sure you&#8217;re the first one!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"837\" src=\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02.png\" alt=\"Black Friday Marketing Tactics You Need To Know\" class=\"wp-image-1855\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02.png 1600w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-300x157.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-768x402.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-1024x536.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-1240x649.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-860x450.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-680x356.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-500x262.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-400x209.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-200x105.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2018\/10\/Black-Friday-Marketing-Tactics-You-Need-To-Know-02-50x26.png 50w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n\n\n<p>The cost of advertising skyrockets (CPM&#8217;s and CPC will increase 2-3x on advertising platforms a few days before and during BFCM) but conversion rates on site will also double as shoppers go crazy trying to get the years best deals!<\/p>\n\n\n\n<p><strong>Black Friday<\/strong> = 27th November<br><strong>Cyber Monday<\/strong> = 4th December<\/p>\n\n\n\n<p>Are you prepared for it? ?<\/p>\n\n\n\n<p>Did you know that last year\u00a0<a href=\"https:\/\/www.blackfridaydealspoint.com\/black-friday-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday sales hit $8.9 billion<\/a>\u00a0and this is continuously growing every year?\u00a0<\/p>\n\n\n\n<p>Do you have a <a href=\"https:\/\/topgrowthmarketing.com\/bfcm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday marketing plan<\/a> to take advantage of this or&#8230; are you going to leave it to the last minute to compete with the high advertising costs?<\/p>\n\n\n\n<p>If you haven&#8217;t started yet, you better make it a&nbsp;top priority &amp; read the checklist below!<\/p>\n\n\n\n<p>To help you out, we&#8217;ve some tips for making your BFCM a viral success!<\/p>\n\n\n\n<p>Plus here&#8217;s a&nbsp;<a href=\"https:\/\/vyper.io\/c\/6827meteu\">free landing page template<\/a>&nbsp;that&#8217;s now available in all VYPER&nbsp;<a href=\"https:\/\/vyper.io\/contests\/\">accounts<\/a>&nbsp;(install it and dominate BFCM).<\/p>\n\n\n\n<p>Read the&nbsp;Black Friday marketing tactics checklist&nbsp;???<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Have a BFCM specific deal, below are some example deal ideas.<\/h2>\n\n\n\n<ul><li>A bundle pack of your most popular products.<\/li><li>Buy one get one free.<\/li><li>Tiered discounts, example below <ul><li>spend $200 get $50 off<\/li><li>spend $500 get $100 off<\/li><li>spend $1,000 get $200 off <\/li><\/ul><\/li><li>Use $ amounts over % it has a much higher perceived&nbsp;value.<\/li><li>Have discounts&nbsp;above 20% at least, anything less and it might not be considered BFCM worthy.<\/li><li>Auto apply the discount to the website\/BFCM landing page instead of using codes (easier shopping experience).<\/li><li>The idea is to try and increase your average order value as much as possible so that you can counteract the heavy discounts.<\/li><li>Offering the year&#8217;s&nbsp;<a href=\"https:\/\/simplycodes.com\/blog\/best-coupon-code-bfcm-2020\" target=\"_blank\" rel=\"noreferrer noopener\">best coupon code on Black Friday<\/a>&nbsp;is a great way to pull in repeat customers and attract new ones.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Have a BFCM specific landing page<\/h2>\n\n\n\n<ul><li>Include a countdown timer.<\/li><li>Social validation (reviews, rating etc), show people that your product is amazing and this is the deal of a lifetime.<\/li><li>Use a VYPER countdown contest leaderboard as your BFCM landing page.\n<ul><li>Collect contact info for multiple channels (email, phone number, FB messenger etc)<\/li><li>Show off your deals and the release date countdown<\/li><li>Get people sharing your&nbsp;deals<\/li><li>Get people referring their friends to your deals<\/li><\/ul>\n<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Start running paid traffic to build large remarketing audiences 25-45 days out<\/h2>\n\n\n\n<ul><li>CPM&#8217;s and CPC double in the week of BFCM.<\/li><li>Create large remarketing audience prior to this.<\/li><li>People browse&nbsp;products 1-4 weeks in advance, then&nbsp;hold off on buying until BFCM.<\/li><li>Run traffic to your BFCM landing page (or VYPER BFCM contest) 25-45 days before the sale and capture contact information&nbsp;to send notifications to e.g. &#8220;enter your email to get a reminder when deals go live&#8221;.<\/li><li>During the BFCM week, run remarketing only. Prospecting will most likely be too expensive and by now you should have a large enough remarketing audience to drive a huge ROI.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705&nbsp;<strong>Send LOTS of emails<\/strong><\/h2>\n\n\n\n<ul><li>A week before (get ready for the BFCM deals).<\/li><li>A day before (BFCM deal are being released tomorrow).<\/li><li>Morning of (BFCM deals are LIVE).<\/li><li>3 hours left (BFCM deals ending in 3 hours).<\/li><li>Other channels\n<ul><li>Better yet, start collecting peoples phone number to contact them via SMS, WeChat, etc<\/li><li>Another option is to get people to opt into other channels like Facebook Messenger to contact them there as well!<\/li><\/ul>\n<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705&nbsp;<strong>Optimize your website for BFCM traffic<\/strong><\/h2>\n\n\n\n<ul><li>Have a banner, hello bar or popup that directs people to BFCM landing page.<\/li><li>Use the VYPER CTA widget to funnel all website traffic to BFCM landing page.<\/li><li>Example below&#8230;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><meta charset=\"utf-8\">\u2705&nbsp;<strong>Host a giveaway<\/strong><\/h2>\n\n\n\n<ul><li>Hosting a giveaway before Black Friday weekend is an ideal way to stand out in a sea of promotions during such a competitive month.<\/li><li>We put together a guide to hosting a&nbsp;<a href=\"https:\/\/vyper.ai\/blog\/black-friday-giveaway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday Giveaway<\/a>&nbsp;that\u2019s filled with giveaway examples, case studies, and ideas.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.ai\/blog\/black-friday-giveaway\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.vyper.io\/fc97c1b5-4877-4849-872c-a2a31ed31920\/-\/preview\/1024x1024\/\" alt=\"Black Friday Giveaway\" class=\"wp-image-9525\" width=\"768\" height=\"480\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a href=\"https:\/\/vyper.ai\/blog\/black-friday-giveaway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about Black Friday Giveaways.<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705&nbsp;<strong>What to expect during BFCM week<\/strong><\/h2>\n\n\n\n<ul><li>&nbsp;<a href=\"https:\/\/topgrowthmarketing.com\/roas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROAS<\/a> will be down leading up to BFCM but once the sale drops you will make it back up as people hold off on spending when the sales are a few weeks out.<\/li><li>CPM&#8217;s and CPC&#8217;s are doing to be 2-3x.<\/li><li>&nbsp;Retargeting and emails are key.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Take a look at this quick example video we put together on how to use the VYPER template to create a viral Black Friday Cyber Monday campaign.<\/p>\n\n\n\n<p>You can use these tips for any campaign, does not have to be a giveaway!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BFCM landing page &amp; tips\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3AWU2Xg86Wc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Create a free account at <a href=\"https:\/\/vyper.io\" target=\"_blank\" rel=\"noreferrer noopener\">VYPER<\/a> to unlock this BFCM template!<\/p>\n\n\n\n<p>Follow the tips above, join <a href=\"https:\/\/www.facebook.com\/groups\/vypergrowth\/\">our growth hacking Facebook group<\/a> and ask any questions you need in there.<\/p>\n\n\n\n<p>Or you can add them below in the comments!<\/p>\n  <div class=\"related-post 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Emails, landing pages, growth hacks &#038; more!<\/p>\n","protected":false},"author":2,"featured_media":1855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[270,2,31,4,3,26,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday Marketing Tactics You Need To Know! | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Companies that implement this list of Black Friday marketing will rise above the rest of this shopping holiday! 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