[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.6em”]<\/p>\n
See how this water subscription company collected over 62k emails and 124k+ Instagram followers hosting a giveaway with partners and complementing brands.<\/span><\/p>\n Replicate this campaign and similar results for your business!<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/vyper.io\/?utm_source=waiakea-case-study” button_text=”Create a contest” button_alignment=”center” _builder_version=”3.25.4″ button_text_size=”15px” button_font=”||||||||” background_layout=”dark” custom_margin=”40px||” custom_padding=”17px|43px|17px|43px|true|true”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″ custom_padding=”||60px|||”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25.4″ custom_padding=”|||”][et_pb_column type=”1_2″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ inline_fonts=”Roboto Condensed”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.27.4″ custom_margin=”|||40px” custom_padding=”||0px|||”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.27.4″]<\/p>\n Waiakea Hawaiian Volcanic Water, an alkaline water company from Hawaii, was able to generate over 60k emails in 4 weeks using a partner giveaway.<\/p>\n It’s not easy to host a giveaway with 8+ brand partners, keep them happy, grow their Instagram account, and <\/em>maintain\u00a0the entire email list.<\/p>\n This case study is going to take you through exactly how to do this.<\/p>\n Here\u2019s a sneak peak of some of the results generated from this campaign. You will notice that each Vyper campaign is different due to the flexibility of the platform. In this case, the contest campaign was optimized for email leads and Instagram followers.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.3em” background_color=”#fafafa” custom_margin=”||40px” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]<\/p>\n CAMPAIGN REACH<\/strong><\/span><\/p>\n Reached over\u00a0<\/span>251,247<\/strong> pageviews<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.2em” background_color=”#fafafa” custom_margin=”||40px” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]<\/p>\n NEW FOLLOWERS<\/strong><\/span><\/p>\n Added\u00a0<\/span>124,493<\/strong>\u00a0new IG followers<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.3em” background_color=”#fafafa” custom_margin=”||40px” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]<\/p>\n CONVERSION RATE<\/strong><\/span><\/p>\n The landing page converted at 24%<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1em” header_font=”||||||||” header_line_height=”1.3em” background_color=”#fafafa” custom_margin=”||” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_blur=”8px” box_shadow_color=”rgba(0,0,0,0.02)” inline_fonts=”Open Sans Condensed”]<\/p>\n EMAIL LEADS<\/strong><\/span><\/p>\n Generated 62,354<\/strong> new email leads<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_image src=”https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/05\/waiakea-screenshot.jpg” align=”center” _builder_version=”3.25.4″ border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset2″ box_shadow_vertical=”20px” box_shadow_blur=”28px” box_shadow_spread=”-8px” box_shadow_color=”rgba(0,0,0,0.22)”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text module_id=”campaign-goal” _builder_version=”3.27.4″ inline_fonts=”Oswald”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.25.4″ text_font=”||||||||” width=”90%” module_alignment=”center” text_text_align=”left”]<\/p>\n The goal was to host a giveaway to attract people in the brand\u2019s target market: those who are interested in creating a healthier lifestyle and who are aware of the benefits of alkaline water.<\/p>\n In previous contests, Waiakea had generated around 20k leads after giving away a trip for two to Hawaii.<\/span><\/p>\n With each contest, there are new challenges and Waiakea\u2019s team has learned to implement new strategies and refine old strategies\u2026<\/span><\/p>\n While continuing to set higher and higher goals!<\/span><\/p>\n Not only that, but Waiakea was also looking to partner up with a bunch of complementary brands to increase the reach and results of their giveaway.<\/p>\n Stay tuned\u2026 we will be sharing more on that later in this post!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_image src=”https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/05\/waiakea-ig.jpg” align=”center” _builder_version=”3.25.4″ width=”100%” border_radii=”on|24px|24px|24px|24px” border_width_all=”5px” border_color_all=”#00b8dd” border_style_all=”dashed”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text module_id=”about-waiakea” _builder_version=”3.27.4″ inline_fonts=”Oswald”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.25.4″ text_font=”||||||||” width=”90%” module_alignment=”center” text_text_align=”left”]<\/p>\n Waiakea<\/a>\u00a0<\/span>is a top shelf alkaline water company. Even though they sell water, digital marketing has been a huge part of their growth strategy as they sell in stores and via their website.<\/p>\n Their mission is to create a transformation within the bottled water, beverage, and greater CPG industry.<\/span><\/p>\n Moving away from singular profit and towards a triple bottom line model that emphasizes people and planet.<\/span><\/p>\n Waiakea\u2019s target audience<\/strong><\/span><\/p>\n Includes men and women who are interested in living a healthy lifestyle and who values sustainable and ethical brands and products.<\/p>\n Marketing tactics they employ<\/strong><\/p>\n 1.\u00a0<\/b>Running partner giveaways using VYPER.<\/span><\/p>\n 2. Producing massive amounts of content \u2013 mainly Instagram posts which can be used in advertising campaigns.<\/p>\n 3. Using brand ambassadors in Hawaii to exchange product for social content.<\/p>\n Sending influencers free content in exchange for content (images and videos) is a good trade-off. Make sure that you get the influencers posting the content to social and sending you the original files for advertising material.<\/p>\n Another way to get user-generated content is to include it as a bonus action in your giveaway.<\/p>\n For example:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″ width=”100%”][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” background_color=”#fafafa” background_image=”https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/07\/blue-water-case-study-darker.jpg” custom_margin=”||” custom_padding=”60px|60px|60px|60px|true|true” border_radii=”on|17px|17px|17px|17px” border_width_all=”1px” border_color_all=”#dddddd” box_shadow_style=”preset2″ box_shadow_spread=”2px” box_shadow_color=”rgba(0,0,0,0.05)” inline_fonts=”Oswald”]<\/p>\n Type<\/strong>: E-commerce<\/span> This is their first VYPER campaign as they have just switched over from Gleam.<\/strong><\/span><\/p>\n A few stand out facts that make this eCom store successful. You can take some of these points and apply them to your store.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text module_id=”how-to-host” _builder_version=”3.27.4″ text_font=”||||||||” inline_fonts=”Oswald”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.25.4″ text_font=”||||||||” width=”90%” module_alignment=”center” custom_margin=”|112px||||” text_text_align=”left” inline_fonts=”Roboto Condensed”]<\/p>\n The idea to host a joint partner giveaway was a crucial part of collecting over 60k+ emails and over 14k+ new instagram followers for Waiakea (the 124,493 Instagram followers were all partners combined, more on that later).<\/span><\/p>\n When it comes to finding partners there are a few things you will want to do. It’s important as the right partners can make or break your campaign. Relationships can also be used again in the future so giveaways are a great way to connect!<\/span><\/p>\n Craft your pitch email. You are going to want to highlight all the benefits of partaking. You will also want to follow up 2-3 times via email.<\/span><\/p>\n \ud83d\udceb\ufe0f\u00a0OUTREACH EMAIL<\/span><\/span><\/p>\n Find the contact information to all the marketing managers of these brands. You can use a number of tools for this. <\/span>Check out this list!<\/a><\/p>\n \ud83e\udd19\u00a0USE YOUR NETWORK<\/span><\/span><\/p>\n Tap into your current network. Do you have any\u00a0 connections that have products or services that would fit your brand and giveaway? Join groups to connect with others.<\/span>\u00a0<\/span><\/p>\n Hosting a successful giveaway can be a disaster if you do not choose the correct partners. Don\u2019t work with competitors or brands\u00a0 not willing to share the giveaway with their audience.<\/span><\/p>\n <\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/07\/adult-businessman-businesswomen-1061588.jpg” align=”center” _builder_version=”3.25.4″ custom_padding=”40px|40px|40px|40px|true” border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset4″ box_shadow_blur=”12px” box_shadow_spread=”-2px” box_shadow_color=”rgba(0,0,0,0.09)”][\/et_pb_image][et_pb_text _builder_version=”3.27.4″ inline_fonts=”Oswald”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.25.4″ text_font=”||||||||” width=”90%” module_alignment=”center” custom_margin=”|112px||||” text_text_align=”left”]<\/p>\n Once you have a list together containing your top choice partners, it will be time to contact them. Here’s how to send your outreach emails efficiently.<\/p>\n You can use an email marketing software or simply send them out manually (manually is usually easier if you have under 30 contacts).<\/p>\n There’s many outreach tools out there you can also use. We use Mailshake personally.<\/p>\n In this contest, Waiakea sent out all the email manually.<\/p>\n It makes it a little more personal and you get a much better response rate especially if you connect with them on multiple networks.<\/p>\n For example<\/strong>, connect with them on LinkedIn or Facebook, then send them your pitch email to join your hosted giveaway.<\/p>\n Keep reading to find out the exact email you need to send to your partners.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” custom_padding=”31px|45px|31px|45px|true|true” border_radii=”on|4px|4px|4px|4px” border_width_all=”2px” border_color_all=”#898989″ box_shadow_style=”preset4″ box_shadow_color=”rgba(0,0,0,0.12)”]<\/p>\n Hey <<PARTNER>>,<\/p>\n We\u2019re setting up a contest and I think <<PARTNER>> would be a great partner.<\/p>\n <<OTHER PARTNERS>> are in the final stages of signing up so I think the campaign is going to do really well.<\/p>\n If you\u2019re interested in participating, we\u2019re looking for contributions of <<WHAT YOU WANT TO ADD TO YOUR PRIZE>> to participate.<\/p>\n Why should you participate?\u00a0<\/strong><\/p>\n I\u2019m the founder of <<YOUR WEBSITE>> and we <<WHAT YOU DO>>!<\/p>\n Let me know if you\u2019re interested or if you want to jump on a call to discuss further.<\/p>\n Look forward to hearing from you.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.25.4″ text_font=”||||||||” width=”90%” module_alignment=”center” custom_margin=”|||||” custom_padding=”50px||” text_text_align=”left”]<\/p>\n <\/span><\/p>\n So get networking and make a list of potential partners to use in your next hosted contest!<\/p>\n As you can see from this case study, it\u2019s well worth the effort and will pay off big time in terms of campaign reach and results.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_image src=”https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/04\/waiakea-host-a-giveaway.gif” _builder_version=”3.25.4″ border_radii=”on|12px|12px|12px|12px”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.4″][et_pb_row _builder_version=”3.25.4″][et_pb_column type=”4_4″ _builder_version=”3.25.4″][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_line_height=”0.7em” background_color=”#fafafa” width=”100%” custom_margin=”||10%” custom_padding=”60px|60px|60px|60px|true|true” border_radii=”on|6px|6px|6px|6px” border_width_all=”5px” border_color_all=”#afafaf” border_style_all=”none” border_color_top=”rgba(122,122,122,0)” box_shadow_style=”preset4″ box_shadow_color=”rgba(0,0,0,0.06)” inline_fonts=”Roboto Condensed”]<\/p>\n Check out VYPER for free or sign up to a live webinar to see how the tool works and all ways you can use it to build contests, giveaways, sweepstakes, leaderboards and reward programs.<\/span><\/p>\n Check out VYPER for free or sign up to a live webinar to see how the tool works and all ways you can use it to build contests, giveaways, sweepstakes, leaderboards and reward programs.<\/span><\/p>\nTABLE OF CONTENTS<\/strong><\/span><\/h4>\n
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![\"\"](\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/07\/eye-150x150.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/07\/follower-150x150.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/07\/percentage-150x150.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/vyper.io\/blog\/wp-content\/uploads\/2019\/07\/email-150x150.png\")
<\/a><\/p>\nTHE CAMPAIGN GOAL<\/span><\/strong><\/h1>\n
ABOUT THE BRAND<\/span><\/h1>\n
Influencer marketing tip<\/b><\/h4>\n
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WAIAKEA FACT SHEET<\/strong><\/span><\/h1>\n
CMS<\/strong>: Shopify<\/span>
Founded<\/strong>: 2012<\/span>
Industry<\/strong>: Hydration & Lifestyle<\/span>
Campaign Type<\/strong>: Hosted Partner Giveaway<\/span>
Website<\/strong>:\u00a0waiakeasprings.com<\/a><\/span><\/p>\n\n
HOW TO HOST A GIVEAWAY<\/span><\/h1>\n
\ud83d\udc8c\ufe0f\u00a0THE PITCH EMAIL<\/span><\/strong><\/span><\/h3>\n
\ud83e\udd1d<\/span>\u00a0CHOOSE GOOD PARTNERS<\/span><\/span><\/h1>\n
SENDING OUTREACH EMAILS<\/span><\/h1>\n
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As mentioned it\u2019s really important to do a few things to improve your chances of locking in great partners, manage a successful giveaway and keeping your new leads happy.<\/h3>\n
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\u26a1\ufe0f<\/h4>\n
CREATE A SIMILAR CAMPAIGN FOR YOUR BUSINESS?<\/span><\/strong><\/h4>\n
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![\"\ud83c\udf81\"](\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/1f381.svg\")
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