{"id":683,"date":"2016-09-03T03:08:51","date_gmt":"2016-09-03T03:08:51","guid":{"rendered":"http:\/\/vyper.io\/blog\/?p=683"},"modified":"2019-09-20T00:22:41","modified_gmt":"2019-09-20T00:22:41","slug":"more-reddit-strategies","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/more-reddit-strategies\/","title":{"rendered":"Ian Chandler Said My Reddit Strategies Could Be Better"},"content":{"rendered":"<p class=\"p1\"><em>Hey, this is Kevin, one of the co-founders at VYPER. Writer Ian Chandler emailed me after I wrote the\u00a0<a href=\"http:\/\/vyper.io\/blog\/promote-on-reddit\/\">original Reddit strategies article<\/a>, and he said he could had some counters to my ideas. I invited him to get on our blog post to share his strategies.<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1738\" src=\"http:\/\/vyper.io\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better.png\" alt=\"Ian Chandler Said My Reddit Strategies Could Be Better\" width=\"1600\" height=\"837\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better.png 1600w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-300x157.png 300w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-768x402.png 768w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-1024x536.png 1024w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-1240x649.png 1240w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-860x450.png 860w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-680x356.png 680w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-500x262.png 500w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-400x209.png 400w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-200x105.png 200w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2016\/09\/Ian-Chandler-Said-My-Reddit-Strategies-Could-Be-Better-50x26.png 50w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"p1\"><em>So let&#8217;s hear it for Ian Chandler!<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Using Reddit as a marketing tactic is tricky. Few sites are as unrelenting as Reddit is. Make one wrong move, and you\u2019ll be ridiculed, or even worse, banned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Reddit can be a potent source for brand attention. If you can get on the good side of the hivemind (more on that in a moment), it\u2019s like winning the lottery. You\u2019ll get a bunch of free publicity and tons of customers out of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other day, I read <\/span><a href=\"http:\/\/vyper.io\/blog\/promote-on-reddit\"><span style=\"font-weight: 400;\">VYPER\u2019s post on Reddit promotion.<\/span><\/a><span style=\"font-weight: 400;\"> As a narrative marketer who uses Reddit for networking, traffic, and other professional means, I thoroughly enjoyed it and reached out to Kevin with my own perspective. He asked me to share it with you, and I couldn\u2019t deny.<\/span><\/p>\n<p>I\u2019ve been using Reddit consistently to get brand fans, and I have to reiterate what Kevin said in his post\u2013\u2013Reddit is a long term channel. Slow and steady wins the race here. But once you\u2019ve provided value and built trust, Reddit marketing becomes extremely effective.<\/p>\n<p><span style=\"font-weight: 400;\">Promoting on Reddit the right way is tricky, so it\u2019s important to not screw up. Here are my 5 best tips for marketing on Reddit.<\/span><\/p>\n<div style=\"padding: 5px; background-color: #fff000;\"><strong>Download: <a class=\"vyper-triggers-6\" href=\"https:\/\/vyper.io\/content-upgrades\/view?id=6\">The Quick Guide to Reddit Promotion<\/a><\/strong>: Get all the content from this blog post as well as extra bonuses in this awesome PDF guide. FREE!<\/div>\n<p><script src=\"\/\/vyper.io\/cu-js\/cu-fullscreen-6.js\"><\/script><\/p>\n<h2><b>1) Create immense value.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Redditors don&#8217;t want to see rehashed info. They want long, in-depth guides that offer an authoritative take on a subject. Tell your readers why you&#8217;re qualified to post on the subject, and then hit them with a few thousand words of detail. Of course, this depends on the niche you&#8217;re in, but in many niches, a 3k-4k word guide performs amazingly.<\/span><\/p>\n<p class=\"p1\">It\u2019s even better if you create a post just for Reddit instead of reposting an article from your blog. Redditors love this because that means the content was created with them in mind. In other words, they\u2019re not being subjected to blog spam. If you repost an article, make sure to post the full text and only include a link at the bottom of the article. You\u2019ll appeal to Reddit\u2019s better nature, and your chances of getting traffic are much higher.<\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t create any fluff, either. The average Redditor has an unparalleled bullshit detector. They&#8217;ll know if you&#8217;re spinning or summarizing. Instead, just provide straight-up value. Write it not to get upvoted, but to help people. That&#8217;s how you&#8217;ll succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, I wholeheartedly believe that value should be at the core of your entire marketing strategy. If you\u2019re not giving away too much value, you\u2019re not standing out from your competition. Be the brand in your niche that is synonymous with value, no matter what you\u2019re doing.<\/span><\/p>\n<p>(Editor&#8217;s note &#8212; If you want to repost your entire blog post onto Reddit, use <a href=\"http:\/\/vyper.io\/reddit_converter\">Reddit converter<\/a> to make it easy!)<\/p>\n<h2><b>2) Spend more time answering questions and giving advice than posting.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Posting without commenting on other threads is one of the best ways to piss off Redditors. If you\u2019re doing nothing but plugging your site, people will get tired of you almost immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, spend most of your time commenting on others\u2019 threads. By doing so, you\u2019re building yourself up as an authority within the subreddit. You\u2019re giving others your advice from experience, which is of high value on Reddit. If you only post sparingly, you\u2019ll find your post will get a better reception. That\u2019s because people will recognize you from the community, and they\u2019ll associate you with high-quality advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t skimp on your comments\u2013\u2013be as thorough as possible. Don\u2019t be afraid to leave a long comment, and make sure to continue the dialogue with anyone who replies.<\/span><\/p>\n<h2><b>3) Leverage the hivemind.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Reddit stands out from most other social platforms because of one unique tendency: the hivemind. This is essentially groupthink, wherein the masses tend to echo an early response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a new thread has no upvotes, a Redditor will probably want to downvote it without even reading it. Likewise, if a new thread has three upvotes, then that same Redditor will probably want to check it out. To get a better understanding of how hivemind works, <\/span><a href=\"http:\/\/www.popularmechanics.com\/science\/health\/a9335\/upvotes-downvotes-and-the-science-of-the-reddit-hivemind-15784871\/\"><span style=\"font-weight: 400;\">check out this fantastic article from Popular Mechanics.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You might be tempted to skew the initial vote count in your favor, but don\u2019t. It\u2019s important to use Reddit honestly and avoid underhanded tactics like buying upvotes. If you do, chances are you\u2019ll get called out on it sooner than later. Like I\u2019ve mentioned, the average Redditor has an always-on, hyper-aware bullshit detector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, find ways to leverage this hivemind. See what kinds of topics get largely upvoted, and then contribute definitive guides to those topics. You can also use the hivemind to connect with Redditors. If Redditors on a certain subreddit respond to a certain idea or writing tone, then use that in your next post. As Kevin mentioned in his post, take a while to observe your subreddit of choice, and find out what makes it tick.<\/span><\/p>\n<h2><b>4) For the daring\u2013\u2013don\u2019t link to\/mentioning your site.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This sounds crazy at first, but it&#8217;s entirely possible to get lots of traffic without even mentioning your site. There are a few reasons why:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) When you don&#8217;t link to or mention your site, Redditors won&#8217;t feel like they&#8217;re being marketed to, and that&#8217;s crucial. In fact, by not mentioning your site, Redditors will want to know it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) If the content is good enough, people will message you and ask you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3) Sometimes, people might even hunt down your site and link it themselves. I&#8217;ve seen this happen many times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an especially powerful technique because it&#8217;s so direct and organic. It&#8217;s risky and has its downsides, but it should earn a place in anyone&#8217;s Reddit strategy.<\/span><\/p>\n<h2><strong>5) Don\u2019t ask friends for help.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There was only one tip from the last VYPER post on Reddit that I didn\u2019t fully gel with. It was tip number 4: getting upvotes from friends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Kevin pointed out, upvoting rings are frowned upon, but the problem here is that the line between an upvoting ring and a few friends helping you out is really hazy. I&#8217;d err on the side of caution here, but that&#8217;s just me.<\/span><\/p>\n<p><b>Play By Reddit\u2019s Rules<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you take one piece of advice from this entire article, let it be this: Play by Reddit\u2019s rules. When you\u2019re posting, you\u2019re jumping into a raucous playground where the cool kids rule. To have even a small chance at being cool yourself, you have to play by their rules. It\u2019s part hazing, part scientific observation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you check out the <\/span><a href=\"https:\/\/www.reddit.com\/wiki\/reddiquette\/\"><span style=\"font-weight: 400;\">reddiquette<\/span><\/a><span style=\"font-weight: 400;\"> and follow each subreddit\u2019s rule. Do those two simple things when using Reddit, and your experience will improve by several orders of magnitude.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t try to use Reddit to achieve marketing goals. Instead, give people tons of value, and encourage an open conversation about your brand. When done right, Reddit marketing is one of the most organic, effective ways to spread the word about your business.<\/span><\/p>\n<div style=\"padding: 5px; background-color: #fff000;\"><strong>Download: <a class=\"vyper-triggers-6\" href=\"#vyperpopup\">The Quick Guide to Reddit Promotion<\/a><\/strong>: Get all the content from this blog post as well as extra bonuses in this awesome PDF guide. FREE!<\/div>\n<p><strong>Ian Chandler is a narrative marketer and writer based in Ohio. He helps businesses leverage the power of story at <a href=\"https:\/\/api.thetopinbox.com\/track\/v2\/link?id=578d5ef0-be20-45a5-b88f-89899f223808&amp;url=https%3A%2F%2Fnarrativemarketers.com%2F\"><span class=\"s2\">Narrative Marketers.<\/span><\/a>\u00a0He is the author of <a href=\"https:\/\/api.thetopinbox.com\/track\/v2\/link?id=578d5ef0-be20-45a5-b88f-89899f223808&amp;url=https%3A%2F%2Fnarrativemarketers.com%2Fdownloads%2Fnarrative-marketing-the-book%2F\"><span class=\"s2\"><i>Narrative Marketing: Using Content Marketing To Turn People Into Heroes<\/i>.<\/span><\/a><\/strong><\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" width=\"1080\" height=\"675\" 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.post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Hey, this is Kevin, one of the co-founders at VYPER. Writer Ian Chandler emailed me after I wrote the\u00a0original Reddit strategies article, and he said he could had some counters to my ideas. I invited him to get on our blog post to share his strategies. So let&#8217;s hear it for Ian Chandler! Using Reddit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[10,2],"tags":[27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ian Chandler Said My Reddit Strategies Could Be Better | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Using Reddit as a marketing tactic is tricky for giveaways and contests. Few sites are as unrelenting as Reddit is. Make one wrong move, and you\u2019ll be ridiculed, or even worse, banned.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vyper.ai\/blog\/more-reddit-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ian Chandler Said My Reddit Strategies Could Be Better | VYPER - Giveaway &amp; Contest Builder\" \/>\n<meta property=\"og:description\" content=\"Using Reddit as a marketing tactic is tricky for giveaways and contests. Few sites are as unrelenting as Reddit is. 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