{"id":6903,"date":"2020-03-20T03:07:22","date_gmt":"2020-03-20T03:07:22","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=6903"},"modified":"2023-10-25T14:47:08","modified_gmt":"2023-10-25T14:47:08","slug":"video-email-marketing","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/video-email-marketing\/","title":{"rendered":"Video Email Marketing: How Brands Are Boosting Sales with Video Emails"},"content":{"rendered":"\n<p>Video email marketing is quickly becoming the most effective method of delivering your brand&#8217;s message to the masses.<\/p>\n\n\n\n<p>Videos tell a story that is unrivaled by text. Even exceptional email copywriting can&#8217;t stack up to visual storytelling.<\/p>\n\n\n\n<p>You can share your brand&#8217;s entire story with the help of a short video clip.<\/p>\n\n\n\n<p>The best part is that video is already the most popular form of media on social networks. So introducing video into your emails will be a welcomed addition for your audience.<\/p>\n\n\n\n<p>Ready to get started with video email marketing?<\/p>\n\n\n\n<p>Let&#8217;s go!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/383244f6-6825-439d-ae02-0a282a771e87\/-\/stretch\/off\/-\/preview\/1080x675\/\" alt=\"video email marketing\" class=\"wp-image-6948\"\/><\/figure>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-2  uagb-block-8318ed0b      \"\n\t\t\t\t\tdata-scroll= \"\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-video-email-marketing\" class=\"uagb-toc-link__trigger\">What is Video Email Marketing?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-did-videos-get-implemented-in-emails\" class=\"uagb-toc-link__trigger\">How Did Videos Get Implemented in Emails?<\/a><li class=\"uagb-toc__list\"><a href=\"#why-is-video-marketing-so-important-and-how-are-they-implemented\" class=\"uagb-toc-link__trigger\">Why Is Video Marketing so Important, and How Are They Implemented?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-are-the-far-reaching-effects-of-video-email-marketing-today\" class=\"uagb-toc-link__trigger\">What Are the Far-reaching Effects of Video Email Marketing Today?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-does-the-future-hold\" class=\"uagb-toc-link__trigger\">What Does the Future Hold?<\/a><li class=\"uagb-toc__list\"><a href=\"#tldr\" class=\"uagb-toc-link__trigger\">TL;DR<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-vivid-green-cyan-color has-text-color wp-block-heading\"><strong>FREE DOWNLOAD ?<\/strong> The Facebook Ads Asset Library! All the checklists and guides used to profitably spend $150M+ on Facebook &amp; Google ads.<\/h4>\n\n\n\n<div id=\"vy-form-embed-126459\"><\/div><script>var vy_contest_id = 126459; var vy_contest_url = 'https:\/\/vy.lc\/126459siwza';<\/script><script src=\"https:\/\/d3dob3lc1o1gbl.cloudfront.net\/vyembedjsobfv2.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is Video Email Marketing?<\/h2>\n\n\n\n<p>Email marketing has well and truly changed the revenue-generating model of many companies on the internet and for a good reason.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.lyfemarketing.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Up to 93% of B2B companies use email marketing (opens in a new tab)\">Up to 93% of B2B companies use email marketing<\/a> to help keep their businesses profitable, with different types of emails. These emails can include the likes of:<\/p>\n\n\n\n<ul>\n<li>Generic sale emails<\/li>\n\n\n\n<li>End-of-season sale emails<\/li>\n\n\n\n<li>Birthday wishes<\/li>\n\n\n\n<li>Video emails and so much more.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/7fc5ad22-224b-47ab-b8f2-c313b5a8b2ae\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"B2B email marketing stats\" class=\"wp-image-6917\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p>When you\u2019re someone looking to delve into the world of email marketing, one of the essential forms of it is video email marketing.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Up to 89% of video marketers swear by video's ROI-inducing abilities (opens in a new tab)\" href=\"https:\/\/www.epigroup.com.au\/blog\/89-of-marketers-say-video-gives-good-roi-2020-marketing-video-stats\/\" target=\"_blank\">Up to 89% of video marketers swear by video&#8217;s ROI-inducing abilities<\/a>. They also emphasize how big a role it can play in getting your company what it needs. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/09826366-d7d9-478f-9cdf-d47827263de9\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"The ROI of video marketing\" class=\"wp-image-6918\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Wysowl<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Did Videos Get Implemented in Emails?<\/h2>\n\n\n\n<p>Video embedding in emails became a thing after email service providers allowed links to be attached to their content.&nbsp;<\/p>\n\n\n\n<p>You could add small GIF-like videos that appeared in a recurring loop, allowing you to send wishes or tiny videos within the email copy itself.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/mailbakery\/wp-content\/uploads\/2015\/06\/26160409\/kate_spade.gif\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <em><a rel=\"noreferrer noopener\" href=\"https:\/\/mailbakery.com\/blog\/25-wonderful-examples-of-animated-gifs-in-email-marketing-templates\/\" target=\"_blank\">Mailbakery<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>After the evolution of apps such as Dailymotion and YouTube, providers made it easier to add links to emails and allowing users to click and play on these videos as well.<\/p>\n\n\n\n<p>While initially videos on email would be sent to spam.<\/p>\n\n\n\n<p>But&#8230;<\/p>\n\n\n\n<p>Marketers have come up with innovative ways to embed these videos, including directly attaching YouTube and other links to their emails.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/c1354caf-17f5-4952-93df-3aac389e5049\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"welcome-email-example-ugmonk\" class=\"wp-image-6922\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.getvero.com\/resources\/welcome-emails\/#UGMonk\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Vero<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>UGMONK expertly utilizes video in their welcome email campaign. The video is an interview with founder Jeff Sheldon, which makes the email feel personal.<\/p>\n\n\n\n<p>Jeff shares his motivations for starting his brand. This allows UGMONK to connect with the reader who is able to relate to Jeff&#8217;s story. <\/p>\n\n\n\n<p>If you\u2019re a new kid on the block when it comes to video marketing, this article on<a href=\"https:\/\/www.sendx.io\/blog\/an-overview-of-video-email-marketing-and-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Video email marketing<\/a> is one of the only good ones.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-aa652468 wp-block-button uagb-cta__outer-wrap\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">FREE DOWNLOAD: Facebook Ad Library<\/h3><p class=\"uagb-cta__desc\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f  &#8212; Get our entire Facebook ads training folder full of checklists and guides that have helped us profitably spend over $150 Million for our users and clients.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/vy.lc\/126459siwza\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is Video Marketing so Important, and How Are They Implemented?<\/h2>\n\n\n\n<p>The most apparent reason video emails work is because the current generation doesn\u2019t like reading lines of text.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/7937b9c1-11d5-4cd0-b906-2e94ed01b20f\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Forbes Gen Z article\" class=\"wp-image-6926\" style=\"width:450px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.forbes.com\/sites\/jessicabaron\/2019\/07\/03\/the-key-to-gen-z-is-video-content\/#ba8fef034848\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Forbes<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>The attention span has dropped, and videos help them break down these texts into concise and easily absorbable points.&nbsp;<\/p>\n\n\n\n<p>From a business perspective, it helps you explain your sale, business outlay, and other important facets within a short period, and in a more colorful format.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/c59133db-76f3-4de5-af1a-2bea00974e37\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"sendx getting started email video\" class=\"wp-image-6905\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.movavi.com\/learning-portal\/free-video-editing-software-no-watermark.html\" target=\"_blank\" rel=\"noreferrer noopener\">Video content<\/a> also allows you to play around with different formats. Unlike static text, you can pack in so much more within that short time. These include:<\/p>\n\n\n\n<ul>\n<li>Video interviews<\/li>\n\n\n\n<li>Tutorial videos<\/li>\n\n\n\n<li>Sales videos<\/li>\n\n\n\n<li>Vlogs<\/li>\n\n\n\n<li>Video testimonials<\/li>\n\n\n\n<li>Live Streams<\/li>\n\n\n\n<li>Video ads<\/li>\n<\/ul>\n\n\n\n<p>The list keeps going on, and more different styles keep getting added every few months. You\u2019ll be able to delve into this popular format of email advertising and figure out a video plan that helps drive your business forward.<\/p>\n\n\n\n<p>Videos are an excellent medium where you can engage and get as creative as you\u2019d like.&nbsp;<\/p>\n\n\n\n<p>It doesn\u2019t cost much to create these videos, and most videos explain everything a customer needs to know, within the short span of a minute. Videos give the indirect promise of learning while watching and not having to digest information while reading.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Getting Your Audience to Know You<\/h3>\n\n\n\n<p>You can show the audience how things are done in real-time by involving them in a conversation via your videos.<\/p>\n\n\n\n<p>Video email marketing can hook users and get them to check your product out of their willingness, and they will look into offers and brands more thoroughly.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ugmonk by Jeff Sheldon\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/jktTiz1-y2c?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As mentioned earlier, UGMONK founder Jeff Sheldon uses video in his company&#8217;s welcome emails.<\/p>\n\n\n\n<p>The video contains stories related to his design process and his startup journey. The information in the video can translate to a few pages of text, something you don&#8217;t want to have in your emails.<\/p>\n\n\n\n<p>The UGMONK video also uses imagery to tell a story. Images like the tools that Jeff uses to design his products and the shelves of clothing alongside him are crucial factors in getting to know the brand.<\/p>\n\n\n\n<p>It&#8217;s difficult to translate these images into an email copy. Because of this, using video in emails makes a ton of sense.<\/p>\n\n\n\n<p>It draws the attention of the user toward you, and videos have higher chances of going viral. People today like concise formats that can be understood easily and good videos can hand a massive boost to SEO and provide a higher ranking on SERPs as well!<\/p>\n\n\n\n<p>On emails, marketers generally play a small snippet and draw the user towards clicking on the links to get to the main video. These links are uploaded on YouTube or on their websites for the customers to explore.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Far-reaching Effects of Video Email Marketing Today?<\/h2>\n\n\n\n<p>Video marketing has had a significant impact on companies all across the world.&nbsp;<\/p>\n\n\n\n<p>Close to 83% of marketers use it for lead generation, and 87% admitted that videos increased the traffic towards their websites.&nbsp;<\/p>\n\n\n\n<p>It has been widely embraced as a way for the audience to consume their content, and it\u2019s only going to get bigger and better.&nbsp;<\/p>\n\n\n\n<p>88% of marketers said that video is a good return of investment in 2020.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/b016cfb5-5436-4b97-a086-c552bd9c75e8\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"sendx video positive roi\" class=\"wp-image-6906\"\/><\/figure>\n\n\n\n<p>Google themselves came out with a study that says videos related to shopping alone grew by more than 5X in the last two years. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>YouTube, the video platform hosted by Google, reaches a large audience base, close to 18 to 49-year-olds in an average week. That\u2019s higher than all of the network cable TVs combined!<\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/1cfcdd1a-35db-4e1c-bff6-7be4f253e4ed\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"YouTube vs TV\" class=\"wp-image-6929\" style=\"width:808px;height:341px\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/www.digitallogic.co\/blog\/youtube-vs-tv-for-marketing-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Digital Logic<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>People spend an average of 16 hours watching videos online a week, with <strong>84% convinced to purchase a service or a product from a company purely based on video advertising.<\/strong>&nbsp;<\/p>\n\n\n\n<p>All of this together makes it a no-brainer that videos are the future of email marketing. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-fb1939e8 wp-block-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__icon-before\"><a href=\"https:\/\/vy.lc\/126459siwza\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">DOWNLOAD OUR FB SECRETS<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">The checklist &amp; guides we used to Profitably spend $150M<\/p><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Does the Future Hold?<\/h2>\n\n\n\n<p>The future looks to be promising for video email marketing, with <strong>95% looking to increase their spending on the format in 2020.<\/strong> <\/p>\n\n\n\n<p>Here are a few factors that you should consider for video marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Length of Videos<\/h3>\n\n\n\n<p>Video marketing requires you to have a decent length of your videos. Any video you put out must be 3 minutes or less to get the maximum attention from the viewer. <br><br>The average retention rate is generally 52%, but about 68% will watch an entire video if it is under a minute<a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">.<\/a> Any video that\u2019s over 20 minutes will only get you 25% of the audience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/baa64706-b04d-4ab0-bd54-2df8c1a3d8e3\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"Wista video analytics length matters\" class=\"wp-image-6937\"\/><figcaption class=\"wp-element-caption\">Source: <em><a href=\"https:\/\/thenextweb.com\/socialmedia\/2014\/05\/02\/optimal-length-video-marketing-content-short-possible\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Next Web<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Also, around 92% watch videos with the sound off, so make sure you have a person captioning every single video you put out. <br><br>It\u2019s always better to include these captions while you <a href=\"https:\/\/screencast-o-matic.com\/video-editor\" target=\"_blank\" rel=\"noreferrer noopener\">edit the&nbsp;video<\/a> as it&#8217;ll save crucial time later.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile Video Marketing<\/h3>\n\n\n\n<p>The future of video marketing is mobile videos. 25% of companies are looking to increase their spending on video marketing. <br><br><strong>Mobile devices contribute more than 70% of YouTube video consumption<\/strong>. 90% of all video viewership comes via mobile phones alone.&nbsp;<\/p>\n\n\n\n<p>Connecting your emails to your social media account too has a widespread impact. Facebook claims it enjoyed 8 billion video views a day. Twitter said videos have a 6x higher chance of being re-tweeted (opposed to other media).<\/p>\n\n\n\n<p>Internet giant Cisco claims that by 2020, there\u2019s going to be at least a million minutes of video content per second!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/vyper.io\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.vyper.io\/fa2eaed6-605a-43af-8b64-43512b775300\/-\/stretch\/off\/-\/preview\/1024x1024\/\" alt=\"6 Ways to make email work\" class=\"wp-image-6933\" style=\"width:400px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Looking for more tips on email marketing? We have 6 ways for you to improve your email marketing campaigns.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em><a href=\"https:\/\/vyper.io\/blog\/email-marketing-tips-6-ways-to-make-email-work-better-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more here. (opens in a new tab)\">Read more here.<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<p><strong>Video email marketing is the way forward.<\/strong>&nbsp;Whether you\u2019re a new company or an established one trying to gain a foothold in the email marketing industry, you must invest in proper video equipment and software. <\/p>\n\n\n\n<p>It\u2019s crucial you choose the right email, providing software with which you can embed your videos.&nbsp;<\/p>\n\n\n\n<p>There are a lot of great options in the Market.&nbsp;<\/p>\n\n\n\n<p>Even though MailChimp is the industry leader, you should check the smaller competitors like <a href=\"https:\/\/www.emailvendorselection.com\/mailerlite-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailerLite<\/a>, Aweber, Constant Contact, and SendX.<\/p>\n\n\n\n<p>Do your research and enjoy the revenue video marketing can bring you. Good luck! \ud83d\ude42<\/p>\n\n\n\n<p>Do you use video in your emails? Let us know in the comments below.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Author<\/p>\n<cite>Rohan Mendiratta is a bearded marketer @<a href=\"https:\/\/sendx.io\" target=\"_blank\" rel=\"noreferrer noopener\">SendX<\/a>. You can connect with him on <a rel=\"noreferrer noopener\" aria-label=\"Twitter (opens in a new tab)\" href=\"https:\/\/twitter.com\/RohanStones\" target=\"_blank\">Twitter<\/a> and <a rel=\"noreferrer noopener\" aria-label=\"Linkedin (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/rohan-mendiratta-68602611b\/\" target=\"_blank\">Linkedin<\/a>.<\/cite><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Referral Giveaway\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/02\/Referral-Giveaway-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"How to Run a Referral Giveaway That Explodes Brand Growth\" href=\"https:\/\/vyper.ai\/blog\/referral-giveaway\/?related_post_from=13557\">\r\n        How to Run a Referral Giveaway That Explodes Brand Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png\" class=\"attachment-full size-full wp-post-image\" alt=\"How to host influencer giveaways\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2025\/01\/How-to-host-influencer-giveaways-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth\" href=\"https:\/\/vyper.ai\/blog\/host-an-influencer-giveaway\/?related_post_from=13491\">\r\n        An Influencer Giveaway To Skyrocket Your Brand\u2019s Growth  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"675\" src=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Giveaway promotion ideas\" srcset=\"https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1.png 1080w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-980x613.png 980w, https:\/\/vyper.ai\/blog\/wp-content\/uploads\/2024\/12\/Giveaway-promotion-ideas-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"9 Giveaway Promotion Ideas To Grow Brand Awareness\" href=\"https:\/\/vyper.ai\/blog\/9-giveaway-promotion-ideas\/?related_post_from=13355\">\r\n        9 Giveaway Promotion Ideas To Grow Brand Awareness  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 10px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #3a3a3a !important;\r\n          }\r\n\r\n    .related-post 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.post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Learn how brands are using video email marketing to successfully engage with their audience and boost ROI on email marketing campaigns.<\/p>\n","protected":false},"author":2,"featured_media":12142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[71,270,10,28,13,2,29],"tags":[51,249,235],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Email Marketing: How Brands Are Boosting Sales with Video Emails | VYPER - Giveaway &amp; Contest Builder<\/title>\n<meta name=\"description\" content=\"Learn how brands are using video email marketing to successfully engage with 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