{"id":7311,"date":"2020-04-21T19:48:17","date_gmt":"2020-04-21T19:48:17","guid":{"rendered":"https:\/\/vyper.io\/blog\/?p=7311"},"modified":"2024-04-13T10:11:12","modified_gmt":"2024-04-13T10:11:12","slug":"how-to-collect-emails","status":"publish","type":"post","link":"https:\/\/vyper.ai\/blog\/how-to-collect-emails\/","title":{"rendered":"How to Collect Emails for Your Online Store & Get To Your First 1,000 Subscribers"},"content":{"rendered":"\n

Email marketing is still the golden standard of marketing for online stores. Brands use email to retarget, engage, and notify existing clients.<\/p>\n\n\n\n

Some massive brands have built empires with effective email marketing campaigns.<\/strong> <\/p>\n\n\n\n

But what good is it to have a great email marketing strategy if you have a tiny email list?<\/p>\n\n\n\n

Our guide on how to collect emails for your online store is here to help you boost your email leads and further develop your online business. <\/p>\n\n\n\n

After reading this article, you will be able to fast track your business to success just by implementing some simple strategies. <\/p>\n\n\n\t\t\t\t

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\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. How to Collect Emails<\/a>
  2. 1. Use Pop-ups on Your Website<\/a>
  3. 2. Direct Ad Traffic to Landing Pages<\/a>
  4. 3. Use Sign-up Buttons on Your Social Accounts<\/a>
  5. 4. Create Giveaways on Social Media<\/a>
  6. 5. Use Chatbots to Get Extra Leads<\/a>
  7. 6. Take Advantage of Real-life Events<\/a>
  8. How to Collect Emails Q&A<\/a>
  9. TL;DR<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n
    \"How<\/figure>\n\n\n\n
    <\/div>\n\n\n\n
    Access The Giveaway Partner Database<\/span><\/path><\/svg>

    Get 45,160+ brands contact info <\/p><\/a><\/div>\n\n\n\n

    <\/div>\n\n\n\n

    How to Collect Emails<\/h2>\n\n\n\n

    Isn\u2019t it a great feeling when your store finally goes live? All the hard work of researching, planning, and executing<\/a>, finally comes to life. You probably have promotions planned and hope to get your sales engine revving.<\/p>\n\n\n\n

    Now there is a problem that most new and established eCommerce stores face alike: Engaging and nurturing first-time visitors. <\/strong>Sure, it\u2019s nice to have repeat customers, but you can\u2019t depend solely on them to support your store. You must have a strategy in place to bring first-time visitors into your sales funnel<\/a>.<\/p>\n\n\n\n

    The solution lies in building a robust email marketing<\/a> list for your eCommerce store. With an email list, you have direct access to, and information on consumers that you can use to build relationships with them and convert them into customers. <\/p>\n\n\n\n

    Collect emails with the suggested steps, track the sent emails’ status with a DMARC report analyzer<\/a>, and get your email campaigns going.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    1. Use Pop-ups on Your Website <\/h2>\n\n\n\n

    Pop-ups carry a bad rep because, in the Wild West days of the internet, they’d disrupt the user by opening new windows and ensured an awful experience for the user.<\/p>\n\n\n\n

    Since then, they’ve come a long way. They have evolved into a user-friendly way to capture visitor’s attention. Pop-ups now open in a lightbox directly on top of the page. <\/p>\n\n\n\n

    They look like an essential part of your website. And the simple reason why eCommerce stores still use them is that they generate the best conversion rates<\/a> amongst all opt-in forms. <\/p>\n\n\n\n

    Pop-ups come in real handy when building an email list<\/a>. Today, pop-ups are advanced, and you can trigger them when visitors take specific actions. <\/p>\n\n\n\n

    For example, when a visitor hovers over the exit button, you can trigger a pop-up that catches their attention and tells them they can ‘score a discount’ if they sign-up for your mailing list.<\/p>\n\n\n\n

    \"Coupon
    Source: Unbounce<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n

    Another way to get a first time visitor to sign-up for your eCommerce mailing list is by displaying a pop-up on your blog. <\/p>\n\n\n\n

    A smart way to do this, that ensures a high conversion rate is to display a pop-up when you\u2019re certain the visitor is interested in your content.<\/p>\n\n\n\n

    For example, if a visitor has been on a page for 60% of the average reading time, it is safe to assume they\u2019re interested in the content. If the average time spent on page is 300 seconds, 60% will be 180 seconds. <\/p>\n\n\n\n

    You can then program your pop-up form to display after 180 seconds and display an offer relevant to the page the visitor is on. <\/p>\n\n\n\n

    If the content is about Instagram page growth, you could ask them to sign-up for your email list to receive weekly tips on just how to do that.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    2. Direct Ad Traffic to Landing Pages<\/h2>\n\n\n\n

    As an eCommerce store, you\u2019re often going to be running promotions in the form of ads. Ads help with building awareness and creating sales, but you can also use them to build a solid email list.<\/p>\n\n\n\n

    To achieve this, you can start by building a landing page for your promotion. Then set up your ad to direct users to this landing page.<\/p>\n\n\n\n

    The advantages of directing a visitor to a landing page rather than your actual website are:<\/p>\n\n\n\n