Sometimes it takes an extra push to get people to pony up their email address.

Our built-in opt-in bribe feature does it extremely well.

The idea is that you offer something that users get even when they don’t win. For example, this could be a PDF download, a coupon to your store, or some other small freebie.

Screen Shot 2016-05-01 at 3.04.14 AM

Sell your opt-in bribe.

This helps you achieve multiple things with your contest. If you’re offering a coupon you will get extra revenue. If you’re offering the PDF download, you gain more trust & provide even more value with your audience. Then once your contestant has entered — our contest confirmation page & welcome email will get your contestant sharing!

You can also incentivize sharing using opt-in bribes by only giving the bribes to users who have X amount of entries. For example, you could give it only to someone with 10 entries.

To add an opt-in bribe to your next contest, go in your VYPER dashboard, choose the contest you want to edit, and click on “Opt-In Bribe” on either the left or top navigation. Your page will look like this.

Screen Shot 2016-04-30 at 12.04.49 PM

On this page you can set the instructions to redeem the bribe in the first box. These instructions are sent by email to your contestant.

Then on the second box you can choose to allow only contestants with X amount of entries to unlock the bribe. When your contestant reaches this amount of entries, they’ll automatically be sent the bribe via email.

Hope you enjoy opt-in bribes!



Content marketer at Over 5 years in email marketing. Built 50k+ email lists. Digital marketing consultant for 7-9 figure businesses.

Pin It on Pinterest