The Best Facebook Giveaway Examples (Posts & Ads)

Despite Tik Tok being the “hot new thing,” Facebook still has a massive audience, especially if you’re targeting the over-25 crowd.

Years ago, Facebook giveaways where you “tag 3 friends” on a post were huge and went super viral, but nowadays that method has been banned.

So how do you run a Facebook giveaway nowadays?

The only way to leverage Facebook traffic now is to run the giveaway offsite, using a tool like VYPER.

We are going to go through some of the best Facebook giveaway examples so that you can copy them word for word to replicate the success of these giveaways.

Before we go through the Facebook giveaway examples, a few things that you need to do before setting up your giveaways are

1. What’s the goal of this giveaway? Build followers, incentivize social engagements, or grow your email list?
2. Do you know exactly who you want to attract with your Facebook giveaway? Your target audience, perhaps?
3. Choose a prize that is highly perceived by the people you want to attract. It can be something unique, such as a product, service, or experience. Eg. a music instrument will attract musicians, which is ideal for music stores, music software makers, and music hardware manufacturers.

Facebook Giveaway Examples

Lets take a closer look at a few successful Facebook giveaway examples. We selected these giveaways because of their ability to drastically increase engagement.

Some of the giveaway posts below encourage users to refer other users. This is a recipe for viral marketing, incentivizing people to refer more users, which will end up referring even more users. This snowball effect helps to get your giveaway post noticed by more Facebook users.

Without any further delay, let’s analyze these Facebook giveaway examples.

Ghost Golf Weekender Bag Giveaway

• Entry Method: Engage with Ghost Golfs post – Follow, Like, & Tag
• Prize: Ghost Golf Weekender Bag worth $265
• Ideal for: Online stores, accessory brands, or influencers with merch lines

Ghost Golf is a brand of golf apparel and accessories. It has an active Facebook page to promote its products. 

Ghost Golf regularly hosts Facebook giveaways to boost engagement and their audience on the platform. They put up incredible prizes that the audience on Facebook thoroughly appreciates. A prize like an exclusive golf bag will get customers to refer new leads for a chance to win quickly.

Key Takeaways:

• The entry method requires Facebook users to tag friends, which means the campaign is a referral giveaway. This is an excellent strategy to get new leads to discover your brand. 
• Referral giveaways can also help Facebook Posts go Viral. Users who are referred will refer more people by tagging them. More tags mean more comments, boosting the giveaway post’s engagement and virality. 
• The prize is exceptional and will attract current Ghost Golf followers and other users interested in playing golf. The prize value is also significant enough to attract a large audience. 

Space Touch LED Light Therapy Device Giveaway

• Entry Method: Engage with Space Touch – Follow, Like, Share, & Tag
• Prize: Lazer therapy devices and bath robes
• Ideal for: Online stores, niche brands, & day spas

Space Touch is an advanced beauty brand that manufactures laser therapy devices and products. Our fully-fledged online store and the strategic Facebook page that the team has been diligently promoting are key to our brand’s visibility and growth. 

The audience on Space Touch’s Facebook is small and still growing. A Facebook giveaway is just what they need to attract a new audience and grow on the platform. 

Key Takeaways:

• This is another referral giveaway with the opportunity to go viral. They state that more referrals (tags) mean more chances to win. This is an excellent incentive to reach a broader audience and get more people to enter. More people who enter lead to more referrals, making this an excellent viral strategy. 
• Space Touch asked users to share the giveaway post to enter. When a user shares a post on their timeline, it will appear in their friends and followers’ timelines. So, Space Touch’s giveaway post will become visible to users who do not follow them. These users will be compelled to enter and become new leads for Space Touch.
• The giveaway featured a niche product as the prize. Yet, the campaign still managed to get substantial entries and leads. 

Rock and Soul Turntable Giveaway

• Entry Method: Like the post and comment with hashtags
• Prize: Audio Technica Turntables
• Ideal for: Specialised equipment sellers, music stores, or Department stores

Rock and Soul is a DJ gear and record store in NYC. It promotes the store on Facebook and Instagram by capturing BTS moments and special events. 

Having a specific hashtag on Facebook linked to your brand can certainly be worthwhile. A hashtag can help make your brand easily accessible to Facebook users. For this reason, Rock and Sould held a Hashtag Giveaway to build hashtags on the platform tailored to their brand. 

Key Takeaways:

• This giveaway builds hashtags on the platform and increases engagement on the giveaway post through likes, comments, and shares. 
• The prize of a turntable is unique, and mostly record collectors, DJs, and music aficionados will participate. These are exactly the type of audience that Rock and Soul wishes to attract with their giveaway. 
• The core audience mentioned above is also into buying records. So, even once a person wins, they will still need to visit the Rock and Soul store to purchase records for the player. An excellent strategy to giveaway a tool or player that requires additional components from your brand to work. More examples of such products are a game console that requires games to play and a vape machine that requires vape liquid flavor to work.

Article Summary – Facebook Giveaway Examples You Can Copy

Jump to the section you are most interested in, we suggest that you read the whole article though, you will get much more out of it. Don’t forget to leave a comment at the bottom if you have questions.

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Why contests and giveaways work so well on Facebook and Instagram.

There are two options when it comes to using contests on social media. You need to decide which one you would rather use.

Both contest options will grow your business faster than most marketing strategies. Each has pros and cons that you will need to consider.

Contests and giveaways are a popular marketing strategy on Facebook and Instagram because they can help businesses achieve a variety of goals, such as:

• Increasing brand awareness: When people enter a contest or giveaway, they must learn about the brand to participate. This can help to increase brand awareness among a new audience.
• Driving traffic to their website or social media pages: Businesses often require participants to visit them to enter a contest or giveaway. This can help to drive traffic to their online properties, where they can learn more about the brand and its products or services.
• Generating leads and sales: Businesses can also use contests and giveaways to generate leads and sales. For example, they may require participants to sign up for their email list or purchase to enter.
• Increasing engagement with their existing audience: Contests and giveaways can be a great way to engage with existing customers and followers. By participating in a contest or giveaway, people show interest in the brand and its products or services.

Why Host Contests and Giveaways on Facebook?

Contests and giveaways are so effective on Facebook and Instagram because they are:

• Highly shareable: Contests and giveaways are often very shareable, which can help to reach a wider audience. People are more likely to share a post about a contest or giveaway with their friends and followers if they think they can win.
• Visually appealing: Facebook and Instagram are visual platforms, so contests and giveaways that feature high-quality images and videos are more likely to catch people’s attention.
• Easy to enter: Most contests and giveaways on Facebook and Instagram are very easy to enter. People often just need to like a post, comment on a post, or tag a friend to participate. This makes it easy for people to participate, even if they are short on time.

Native Contest Facebook Giveaway Example

This is a simple Facebook giveaway idea that you can do quickly, but it is very limiting, and you can not collect much information on the people engaging.

Pros

• Easy to setup
• The post gets a lot of engagement
• Good for getting impressions on social
• Low friction to tag others.

Cons

• Facebook is cracking down on posts that force people to tag or comment
• Limited contact info collected
• Only lives on Instagram or Facebook (where you post it)
• Can only incentivize 1 action “tag”
• No features or setting adjustment options

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Contesting Tool Facebook Giveaway Example

Much more functionality and scalability. You can collect way more data, get way more out of your contestants, and have more advanced features to manage your contest.

The Facebook giveaway example below is the page that links in posts, ads, emails, etc. redirect to. You can see when they sign up, you collect the email, then give them the option to refer friends and complete actions (follow, share, etc).

Live landing page example

Pros

• Collect a lot more data
• Get entrants to follow you, share content and refer others
• Create much more engaging and complex campaigns
• Follow up with emails

Cons

• Takes longer to set up
• Software costs money (but you have to invest to get the return you want)

When using a contest tool (like VYPER), you can get much more than just the email address. Use things like bonus actions to build your following, get people to share your content, opt into messenger lists, and more.

Plus, if you use an email marketing tool like Moosend in tandem to share your content, you can engage your customers, send them interactive content, and keep them informed on any future giveaways or contests.

The bonus actions really give you the leverage to incentivize any actions. One of our favorites is getting people to create user-generated content.

How to create a good contest or giveaway post

It’s important to make your post wither it be organic or an ad, super engaging and scroll-stopping.

We will go into more of these tactics later, but for now, check out the tips below on how to create awesome posts for your Facebook giveaways.

1. Make sure you call out exactly what you are giving away.
2. Test multiple creative styles. For example, images of the grand prize, videos of the grand prizes, slideshows or carousel posts of the prizes or even a video of you or your brand spokesman announcing the contest and prizes.
3. use emojis
4. Give an incentive on signup (free XX or $XX OFF etc)
5. Include a short section of how the contest works “enter → collect points →  unlock rewards”
6. Promote your giveaway on social. Use a service like Placeit to create Facebook covers or banners for the campaign.

How to set up Facebook giveaway & contest ads

Setting up a good Facebook contest and choosing a great prize that’s going to get people excited is one thing. The next is marketing, social media management, and scaling it so thousands of people see it!

One of the easiest ways to do this is through paid media. You can also do it organically, which we cover in a number of guides here.

So below is a video on how to set up your Facebook ad campaign with contests and giveaway.

Good Facebook contest ad examples

Here are a few Facebook giveaway examples for posts and ads that you can copy when marketing your contest or giveaway. Notice there are some common themes, one of them being a good video or image of the product.

• Use emojis to break up the text
• Using an evergreen contest so you can continue to run the contest for a longer period of time
• Shows the product in the holding image
• Used the giveaway to incentivize social engagements (shares, views, and comments)
• Tell people exactly what they can win first-up

Influencers, Formatting, and Hashtags

• Working with influencers, building awareness, and preparing people for the actual giveaway
• It looks like this was originally an Instagram post; make sure to post your giveaway natively to all the social platforms you are using.
• Using the #giveaway hashtag is a little broad, better than using brand or niche-specific hashtags.
• Great image but would need to keep under 20% for ads
• The vape, cannabis, CBD, guns, crypto and adult industry all rely heavily on giveaways and contests to build audiences as they are restricted by ad networks. 
• Partnered up with another company
• Keeping people engaged even after the contest
• Using hashtags

• The Facebook giveaway post is engaging
• Great copy outlining the prizes
• The creative shows what the prize is quickly
• Shares the dollar value
• Could have made a video showing the sous-vide machine in use and all its features and applications.

• This Facebook giveaway example shows all the prizes in the image.
• Using a square image to take up the most room on Facebook and Instagram. Both platforms accept square so you can use the same image for both.
• Calls out the giveaway in the image and the text.
• Calls out who they are trying to attract in the copy.
• They could have added more information about the prizes or the value in the copy, but short and sweet is sometimes better. It’s worth split-testing the two separate giveaway posts to see which one does better. Scale the one that has a better cost per sign-up or click-through rate.

Tips for running a Facebook giveaway or contest

If you are considering running a contest or giveaway on Facebook or Instagram, here are a few tips:

• Choose a prize that your target audience will be interested in: The prize is the main incentive for people to enter your contest or giveaway, so it is important to choose a prize that your target audience will be interested in.
• Promote your contest or giveaway: Once you have created your contest or giveaway, be sure to promote it on your social media pages and website. You can also use paid advertising to promote your contest or giveaway to a wider audience. You can also schedule Facebook reels for added visibility. 
• Make it easy to enter: Your contest or giveaway should be easy to enter. This means minimizing the number of steps required to participate.
• Follow the rules: Facebook and Instagram have specific rules for running contests and giveaways. Be sure to follow these rules to avoid having your contest or giveaway shut down.

Contests and giveaways can be a great way to achieve your marketing goals on Facebook and Instagram. By following these tips, you can create a successful contest or giveaway that will help you to reach your target audience and achieve your marketing goals.

Bad contest ad examples

You should try and avoid some Facebook giveaway examples when running your contest or giveaway. One of the main things to remember is to try and be different. Try and stand out, try something new, engage with people!

So, take a look at these below so you know what NOT to do.

• Image is not optimized for social (use square or landscape depending on the network)
• The copy is cut off in the title and description

Notes

• The prize is pretty general and also low value, the amount of sharing was more than likely low on this campaign as people are not too interested in sharing a comforter.
• Good to use hashtags however spammers do sometimes abuse this by automating entry based on the #giveaway and #contest hashtags. Using more industry-specific hashtags is usually better.

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A Few FAQ’s From Our Facebook Group About Contests and Giveaways

I’m sure you now have a few ideas on how to create the perfect giveaway or contest Facebook post now.

You can also take a look at some of our other posts on marketing your contest or giveaway here.

Add a link to your giveaway or contest post in the comments and we will review and give you some suggestions.