It’s been a hell of a ride building VYPER the last three years!

Since day 1 we’ve been gathering tons of data on how to improve our product.

  • What really incentivizes people to refer their friends?
  • How do you get the most engagement out of your customers?
  • What are the main things marketers want in a viral platform?
  • Most importantly, how do we make it EASIER and FASTER to get you started?

We’ve used this data and feedback to create VYPER 2.0 — the cleaner, better, sleeker, and much more flexible version of the product you already know.

But first… here’s a quick video that Tyler from our team made that sums it up in 30 seconds:

Already like what you see? ? Create a campaign using our FREE plan.

So what’s new in VYPER 2.0?

First off, the customization is extensive. Check out the new landing pages and thank-you pages.

We’ve updated the UI and UX to a large degree, to fit the modern wants and needs of today’s marketer.

The new thank you page is now fully customizable. Previously it was impossible to edit this page. Now you can add rewards, bonus actions, design elements, video, etc right on the page.

Now that you have had a sneak peek at what the new giveaways can look like, let’s dive into the rest of the awesome updates.

New Campaign Types & Templates

We’ve made VYPER more powerful than ever. After collecting years of feedback, these were the most requested and most viral campaigns.

One-click gives you a pre-built campaign. Here’s a list:

And we’re going to add more designs and templates in the near future!

Visual Builder = Faster Design

The campaign builder is 10x faster than VYPER 1.0. You can have a campaign up and running in under 10 minutes. Not only that but you can edit, adjust and customize everything with much fewer clicks.

It’s 100% visual so you know exactly what you’re editing and can do it extremely fast to any element on any page!

You can also build bonus actions and rewards and see live previews as you do it. Take a look at some examples in the next section:

Bonus actions can be edited right on the thank you step, resulting in fewer clicks for you to create your actions.

You’ll also be able to view & edit your rewards on the fly, which causes much less friction and much quicker reward creation.

More Reward Options

The rewards in a campaign are arguably the most important part of your campaign. Offering awesome and compelling prizes that your target market wants goes a long, long way.

So we have made the VYPER rewards even more powerful by introducing more customization and reward types.

Not only that, but you can preview and see your reward as you build or edit it in live time.


Allows participants to spend their points like currency to redeem rewards. The rewards can be redeemed multiple times. Coupons, products, gift cards are more are perfect ways to reward your participants.

vyper rewards redemption


Allows participants to unlock rewards as they collect more points. E.g. Unlock a t-shirt at 100 points, tote bag at 200 points, cap at 500 points, and full outfit at 2000 points.



Set VIP level perks that participants can unlock as they reach a specific point level. These are awesome for rewarding engaged and active participants. Think of it like airline miles programs.

rewards tiers

Random Winner

One of the all-time favorites. Select a winner (or winners) at random. The more points a participant has, the higher their chance of winning.

rewards random winner


Reward multiple participants at once. Reward the top 5, 10, 50 participants, etc. This works extremely well in combination with our leaderboard feature.

reward top ten

These are just a few ways you can set up rewards in the new builder. The possibilities are endless, and we have yet to see it all! Show us how you incentivize your customers with VYPER 2.0!

Customize to fit your brand

Building campaigns that are on brand and unique is super important. Choose your colors, fonts, styling, layouts, etc. with the all-new, easy to use VYPER 2.0 visual builder.

Literally everything in VYPER 2.0 is visual and editable!

It gets even better, you can build amazing, beautiful designs with zero-coding. Hello, simple customization — goodbye, learning how to code.

Make it your own or stay true to the brand. You can customize everything from the background to the text.

Referrals for both sales & signups

The power of referrals is not to be underestimated. Consumers are 8 times more likely to trust a referral or recommendation from a friend over a sales pitch from a brand.

Generating word of mouth no longer needs to be slow and organic. You can speed up the process using incentivization and gamification in VYPER.

Reward people for sharing your content, referring others (leads & sales), engaging with your brand, leaving product reviews and more.

Previously, VYPER had 2 apps – reward programs and viral contests.

VYPER 2.0 combines reward programs & viral contests into one, allowing you to give points for both referral signups AND referral sales.

In this example, you can see that a participant receives 100 points for an email lead referral and 500 points for a sales referral.

Every single participant in your campaign has their own personal dashboard and referral link.

Better revenue and conversion tracking

VYPER not only tracks leads, but it also tracks your revenue.

This allows you to see which of your participants are actually generating sales for you.

You can also reward in-store purchases (give points per dollar spent) and track how much revenue each lead generates.

This is extremely powerful for not only growing your email list and website traffic but also your brand’s revenue and profits.

1 participant in your campaign can now be converted into an email lead, follower, advocate, and customer. Maximize your customers, leads and website visitors using VYPER 2.0

We currently integrate with Shopify to verify your transactions, but we have an HTML integration as well (you just need to add a conversion tag to your store’s thank you page).

Daily Actions

Daily actions were a huge feature that VYPER 1.0 was missing so it was one of the first updates to go into VYPER 2.0.

Get participants coming back daily to engage with your campaign.

You can even choose to manually approve the action if you wish.

Better campaign display options

You can now use all 3 campaign design options together. Edit and customize each one individually to make them fit your brand.

Embed your campaign on landing pages, add the widget to your website or blog, and of course, if you want a super SUPER fast/easy solution, use the VYPER landing page. It requires 0 technical skills and is by far the fastest option for launching viral campaigns.

So if you’re looking for a solution to grow your email list, social following, and revenue. VYPER 2.0 is the solution you have been looking for.

We are super excited to share this with you and of course, we always appreciate any comments or feedback!

? Get started with our Free Plan.

P.S. If you know someone looking to grow their email list, social following or store revenue, forward this to them! They will thank you for it!

Jack Paxton
Jack Paxton

Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.

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