Amazon Giveaways are incredible campaigns that boost a brand’s online presence, audience, engagement, and more. Brands are leveraging the Amazon name to promote their giveaway and grow themselves online effectively.
If you are new to Amazon giveaways, then you must be wondering what Amazon giveaways are. How do Amazon giveaways work? Are Amazon giveaways for you?
All these questions and more are answered in this guide. We also made sure to include Amazon giveaway examples and ideas that will help inspire your next campaign.
But first, let us find out why you should host an Amazon giveaway.
NB. This guide has been updated to include even more examples of Amazon Giveaways from recent campaigns.
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Why Amazon Giveaways Are Effective
Amazon is one of the largest tech firms in the world. Having surpassed a 1 trillion dollar market cap, Amazon is well positioned to exceed 2 trillion!
Besides streaming services and tech products, Amazon is best known as a massive online marketplace. A marketplace that sells everything and anything.
This makes the prospect of owning Amazon gift cards very enticing to the many people that have already purchased something online. Your brand can use this ‘need or want’ to hype up a giveaway that involves Amazon gift cards.
So then, who exactly should host an Amazon giveaway?
Who Is Hosting Amazon Giveaways?
We found a ton of small brands, entrepreneurs, and influencers that regularly host Amazon giveaways online. They give away Amazon gift cards on social media with the hope of boosting engagement and growing their brand and its fans.
Online and physical stores also use Amazon giveaways to boost web traffic. Some Physical stores ask customers to come into the store to fill out entry forms for their giveaway. This helps the store to generate actual foot traffic.
You don’t have to just give away gift cards. Brands that feature their products on Amazon (or have brand pages on the Amazon marketplace) can simply give away their products. Then use their Amazon product page to market the prize.
For example. Your brand sells headphones on Amazon. You host an Amazon giveaway on your Facebook page (giving away your headphones). The giveaway post can link out to the Amazon product page for the headphones, where people can see reviews, features, prices, and more.
This strategy is ideal for smaller brands that don’t have a proper website for their product. It’s also a great way of promoting your Amazon product page. People who enter your giveaway will visit your Amazon product page.
Safe Practices With Amazon Giveaways
There are a few things to consider when hosting an Amazon Giveaway:
Gift Card Scams
Amazon gift card scams are the worst! Scammers sell fake gift cards or they ask you to buy them gift cards for fake products.
Some scammers will scam a gift card from one person, only to sell that card to you for a lower price. If the card is somehow traced back to you, then you will be in a lot of trouble.
It’s best to deal directly with Amazon regarding purchasing a gift card. As opposed to getting it from a third-party seller, even if it is at a lower price.
Amazon Gift Card Giveaways
An Amazon gift card giveaway can attract a large, broad audience. Especially if it is a high-value giveaway (around $100 and more). However, gift cards might not be the right prize for some niche brands.
For example. Makeup brands offering Amazon gift cards as their giveaway prize might attract an audience of men with no need for makeup. All the leads that your giveaway will generate will be poor leads made up of men. Not good news for a brand reliant on its women audience.
In this case, the makeup brand should rather give away an actual makeup set that is featured on Amazon. Then use the Amazon product page to promote the product and giveaway (as explained earlier.
Choosing the Right Platform
Giveaways are versatile and can work anywhere. On social media, websites, and video platforms like YouTube. However, all platforms are not created equal. You will have to select a place that best suits your brand’s requirements.
For example. If your giveaway requires entrants to submit a picture or selfie, then visual platforms like Instagram and Facebook are great. If entrants are required to submit short videos, then TikTok or Instagram is great.
We have a few Amazon giveaway examples in the next section. These examples may help you to decide on a platform that will best suit your needs.
Want to learn how to host a successful Instagram giveaway or contest?
Click here for our Instagram giveaway and contest guide.
Amazon Giveaway Examples
Want to know how other brands host Amazon giveaways? Our Amazon giveaway examples are great resources for learning more quickly.
We analyzed these giveaways to find out which strategies worked and which strategies you should avoid.
Hopefully, our analysis of these giveaways will help you to plan your next giveaway effectively.
Amazon Milestone Giveaway
- Entry Method – Follow, Like, Tag, Comment, and Save the post to enter
- Prize – Win a book from your Amazon Wish List
- Goals – Celebrate a milestone, grow audience, and boost engagement
Monica is a micro-influencer and blogger with a small yet dedicated Instagram audience. To celebrate her 1500 followers, she hosted a milestone giveaway.
If you have built a community around your brand, a milestone giveaway is an excellent way to give something back to your audience, regardless of their size.
Key Takeaways:
- Despite being a small giveaway, it offers a simple yet appealing prize: a book from your Amazon wish list. The option to choose your own prize makes this giveaway more enticing than a regular book giveaway. Giving people a choice certainly makes the giveaway more appealing.
- The entry method is extensive, but the instructions are clear. This giveaway is an excellent opportunity for Monica to grow her audience further and create engagement.
Amazon Gift Card Giveaway
- Entry Method – Follow, Like, Tag, Comment, Save, and Share the post to enter
- Prize – $500 Amazon Gift Card
- Goals – A micro-influencer is growing their online presence on Instagram.
Michelle is an Amazon influencer and content creator. She promotes her brand on Instagram and is in the process of growing her audience on that platform.
An Instagram giveaway is just what Michelle needs to boost engagement and increase her audience quickly. This is why Michelle partnered with the Amazon Influencer Program to give away a $500 Amazon gift card.
Key Takeaways:
- We always recommend hosting gift card giveaways, especially if the gift card is for your own online store. However, an Amazon gift card can be used for a variety of items. Because of this, an Amazon gift card giveaway will draw a very broad audience, which is not good if you are looking for a specific target audience.
- Michelle may have contacted the Amazon Influencer Program and requested that day help her with the $500 Amazon gift card. If this is the case, then using that gift card to host a small giveaway to grow an audience is an excellent idea.
Sunny Brow Amazon Giveaway (Instagram) @sunnybrow_la
- Entry Method: Comment, share, tag a friend, and follow @sunnybrow_la
- Prize: $100 Amazon gift card
- Ideal for: Small home businesses, online and physical stores, or micro-influencers
Sunny Brow is a makeup studio based in Los Angeles. They specialize in permanent (and semi-permanent) makeup solutions.
Sunny Brow regularly promotes its brand on Instagram. Their strategy is to share posts with their latest offers, testimonials, and host giveaways.
We were rather fascinated with Sunny Brow’s approach to hosting giveaways. They recently gave away an Amazon gift card to a lucky Instagram user.
Key Takeaways:
- Instagram users must engage with the giveaway post to enter. This entry method will ensure that the campaigns generate a ton of engagement. Also, every entrant must be a Sunny Brow follower. This means that the giveaway will create a bunch of new followers.
- Asking followers to tag friends is ideal if you want users to refer your campaign to others. The referred users will also tag more people to enter. This strategy allows your giveaway post to grow exponentially.
- A $100 Amazon gift card is a fantastic prize for a giveaway. However, almost anyone and everyone will enter. A prize should attract a target audience. In this case, the target audience is people in need of makeup.
Bookworm Amazon Contest (Facebook) @FateCursed
- Entry Method: Complete the puzzle and fill out the form with your answers
- Prize: 3x Amazon gift cards for 3 winners (different prices)
- Ideal for: Writers, bloggers, or personal brands
Fate Cursed is a Reader Group created by author Amanda K. Mann. It is a place to interact with readers and discuss the author’s books and other stories.
Amanda regularly posts content to her group to initiate discussions. She also loves hosting giveaways to boost engagement in her group.
The Fate Cursed Facebook giveaway (now closed) encouraged Facebook users to play a game to win their share of prizes. Three Amazon gift cards were up for grabs ($20, $10, and $5).
Facebook users had to go to other groups to find posts that had ‘hidden words.’ Users then had to fill those words into a form. Winners were selected at random.
Amanda also held a bonus giveaway that took place in the comments section of the giveaway post. Users had to post a GIF of a “Bookworm’ to stand a chance of winning a free ebook.
The strategy above helped boost the post in the group because of the engagement caused by the comments that were filled with cool GIFs. It’s also a great idea for finding user-generated content (IGC).
Key Takeaways:
- A giveaway/contest hosted within a group. Users had to ‘hop’ to other groups for clues. Then compile those clues into a form to enter the giveaway. This is an excellent example of how multiple Facebook groups can collaborate with each other to host a giveaway. Users from each group will discover other groups during the group hop and clue search.
- Amazon gift card giveaways are ideal for authors that seek brand exposure or new fans. A $20 Amazon gift might just be enough for a lucky fan to spend on the author’s book.
- Amanda included a second small giveaway to help boost the main giveaway. The second giveaway motivated people to create comments and boost engagement on the giveaway post.
Amazon Unboxing + Giveaway (Facebook) @SarahGrace
- Entry Method: TBA – Keep watching more content to find out how to enter
- Prize: Everything in the video (all purchased from Amazon)
- Ideal for: Influencers, YouTubers, or Tech brands
Sarah Grace is a Tech YouTuber who uploads content focused on Apple products and accessories. She has been on the platform for some time now and has found success with ‘unboxing videos’ that feature products from Amazon, Wish, etc.
Sarah unboxed a stunning iMac computer, along with some exceptional, yet cheap accessories from Amazon. She also announced that she would be giving away all of the items in the video.
There aren’t many details or specifics on the giveaway. You will have to watch future videos on her channel (or follow her on social media) to learn more about the giveaway. This is a great way to get people to keep a close eye on your brand’s content while building anticipation.
Key Takeaways:
- An unboxing video is probably one of the best ways to showcase a product. It’s always a great idea to unbox the product you are giving away if you are hosting a YouTube giveaway.
- Announcing a giveaway with no details is rather mysterious for the viewer who will have to stay tuned to find out how to enter. This is great for building anticipation and eager followers, as long as you make sure you follow through on your promises.
- This giveaway has a pink tech theme. While all the items here are amazing for any tech lover, the colors would mostly appeal to a female audience. So, a detail as small as color can be enough to find your target audience.
Fantasy5 Giveaway (Twitter) @Fantasy5Jackpot
- Entry Method: English Premier League player prediction, Retweet, Follow, Enter your fantasy team
- Prize: Everything in the video (all purchased from Amazon)
- Ideal for: Online gaming platforms, app developers, or software brands
Fantasy 5 is an online fantasy football platform. Users must select 5 players from the English Premier League to play. Fantasy 5 posts regular updates and promos on their Twitter account.
To promote their game, Fantasy 5 hosted a small Amazon Giveaway on Twitter. Players that entered stood a chance of winning 50 pounds.
To enter, users must participate in fantasy football games, follow Fantasy 5, retweet, and answer a question. This entry method pushed engagement, grew an audience, and got people to play the game.
Key Takeaways:
- Entry method to submit your team and play is an excellent strategy of getting people to try out your game. You can use a similar approach to let people download and use your app or software.
- One giveaway to boost engagement, followers, and signups. Fantasy 5 can host this campaign regularly to see consistent results and growth with relatively cheap prices.
Amazon Giveaway Ideas with VYPER
We came up with a few great ideas for Amazon giveaways and created campaigns using VYPER’s giveaway builder.
Please feel free to use our ideas for your next giveaway.
NB. The giveaways below are all demo campaigns created using our service. You can signup for free here and create your own designs using VYPER – https://vyper.io/user/register?redirect=freeaccount
Amazon Review Giveaway
- Entry Method – Find my review on Amazon to Enter
- Prize – Vlogging gear
- Goal – To get people to visit product pages on Amazon and to scan the product reviews
Claudia Sulewski is a rising YouTuber that creates incredible vlogs. Her content is professional and impressive.
After many requests, Claudia created a video showcasing her filming and editing gear. She even lists all of her gear (along with Amazon links) in the video description.
A great idea for an influencer like Claudia would be to host an Amazon giveaway to boost her audience online. She can team up with a brand that is willing to supply the prize for the giveaway.
To make the giveaway more interactive for entrants, Claudia can request that users scan the review section of a list of products to find her ‘hidden’ review. Once the review is found, entrants can submit their entry along with the title of Claudia’s review.
Benefits of this campaign:
- Brands that are looking for exposure on social media love to team up with influencers. Especially if those influencers can drive traffic from their socials to the brand’s product pages.
- Hosting a review hunt on Amazon will ensure that users scan through multiple products. This is perfect for brands seeking out more exposure for their products and additional traffic to their product pages.
- You can use ‘bonus actions’ to get entrants to leave a review on your product. Award entrants additional points for performing such tasks. The entrant with the most points wins!
Amazon Book Giveaway
- Entry Method – Leave a review on my book to win
- Prize – Amazon gift cards
- Goal – To get people to leave reviews on your latest book release
Amazon is probably the biggest online book store in the world. Reviews are vital for authors that have books on Amazon. Especially early on with newly published books.
Hosting a giveaway that encourages people to visit your latest book releases and leave reviews is an excellent idea. Authors will confess to the challenges they face when trying to get people to leave reviews on their books.
A book review giveaway can be the perfect campaign to host alongside your book launch.
Benefits of this campaign:
- This giveaway will generate valuable reviews for products listed on Amazon. Such a giveaway is ideal for authors trying to generate reviews for their newly launched book on Amazon. Getting reviews early will boost the book in Amazon’s marketplace, making it more recommendable in Amazon’s algorithm.
- Getting reviews early is essential to any product launch. An Amazon review giveaway is the perfect campaign to host alongside your product launch.
- Having a referral system in this giveaway will ensure that you find more reviews and more new fans. So instead of just getting reviews from fans, a referral system will help you build more fans and a larger audience.
Q&A: Amazon Giveaway
Amazon once launched an incredible service back in 2015 that allowed users to host giveaways on their platform for free. You would only have to buy the products that you will intend on using as prizes. Unfortunately, the program has since been discontinued (2019).
Amazon gift cards are excellent and suit almost any person’s needs because of the sheer scale and variety of goods sold on the Amazon platform. However, if you are looking to attract a specific audience to your brand, then you should rather purchase a product from Amazon that your target audience will approve of.
Giveaways are an excellent strategy for brands that want to ‘stand out’ from the rest. This is crucial during popular shopping seasons when everyone’s marketing strategies are on point. So, hosting an Amazon giveaway during these shopping seasons is ideal.
Some examples of busy shopping seasons are, Amazon Prime Day, Black Friday, Christmas, Easter, etc.
TL;DR: Amazon Giveaways
Amazon giveaways are a great way for brands to promote themselves online. As a company, Amazon is amongst the largest tech firms in the world. So it makes sense to leverage the Amazon brand to promote your giveaway (and your brand).
You can choose to give away just Amazon gift cards or products found on the Amazon store. Brands that have products listed on Amazon can use giveaways to promote that particular product page. This strategy works great for Authors with books listed on Amazon.
Let us know what you think of Amazon Giveaways. Is this something that your brand can benefit from?
Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.
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