These are the Black Friday Marketing tactics you need to know in order to have a successful Q4!
Black Friday & Cyber Monday is a time of extreme joy or huge disappointment for a business. Keep reading to make sure you’re the first one!
The cost of advertising skyrockets (CPM’s and CPC will increase 2-3x on advertising platforms a few days before and during BFCM) but conversion rates on site will also double as shoppers go crazy trying to get the years best deals!
Black Friday = 27th November
Cyber Monday = 4th December
Are you prepared for it? ?
Did you know that last year Black Friday sales hit $8.9 billion and this is continuously growing every year?
Do you have a Black Friday marketing plan to take advantage of this or… are you going to leave it to the last minute to compete with the high advertising costs?
If you haven’t started yet, you better make it a top priority & read the checklist below!
To help you out, we’ve some tips for making your BFCM a viral success!
Plus here’s a free landing page template that’s now available in all VYPER accounts (install it and dominate BFCM).
Read the Black Friday marketing tactics checklist ???
✅ Have a BFCM specific deal, below are some example deal ideas.
- A bundle pack of your most popular products.
- Buy one get one free.
- Tiered discounts, example below
- spend $200 get $50 off
- spend $500 get $100 off
- spend $1,000 get $200 off
- Use $ amounts over % it has a much higher perceived value.
- Have discounts above 20% at least, anything less and it might not be considered BFCM worthy.
- Auto apply the discount to the website/BFCM landing page instead of using codes (easier shopping experience).
- The idea is to try and increase your average order value as much as possible so that you can counteract the heavy discounts.
- Offering the year’s best coupon code on Black Friday is a great way to pull in repeat customers and attract new ones.
✅ Have a BFCM specific landing page
- Include a countdown timer.
- Social validation (reviews, rating etc), show people that your product is amazing and this is the deal of a lifetime.
- Use a VYPER countdown contest leaderboard as your BFCM landing page.
- Collect contact info for multiple channels (email, phone number, FB messenger etc)
- Show off your deals and the release date countdown
- Get people sharing your deals
- Get people referring their friends to your deals
✅ Start running paid traffic to build large remarketing audiences 25-45 days out
- CPM’s and CPC double in the week of BFCM.
- Create large remarketing audience prior to this.
- People browse products 1-4 weeks in advance, then hold off on buying until BFCM.
- Run traffic to your BFCM landing page (or VYPER BFCM contest) 25-45 days before the sale and capture contact information to send notifications to e.g. “enter your email to get a reminder when deals go live”.
- During the BFCM week, run remarketing only. Prospecting will most likely be too expensive and by now you should have a large enough remarketing audience to drive a huge ROI.
✅ Send LOTS of emails
- A week before (get ready for the BFCM deals).
- A day before (BFCM deal are being released tomorrow).
- Morning of (BFCM deals are LIVE).
- 3 hours left (BFCM deals ending in 3 hours).
- Other channels
- Better yet, start collecting peoples phone number to contact them via SMS, WeChat, etc
- Another option is to get people to opt into other channels like Facebook Messenger to contact them there as well!
✅ Optimize your website for BFCM traffic
- Have a banner, hello bar or popup that directs people to BFCM landing page.
- Use the VYPER CTA widget to funnel all website traffic to BFCM landing page.
- Example below…
✅ Host a giveaway
- Hosting a giveaway before Black Friday weekend is an ideal way to stand out in a sea of promotions during such a competitive month.
- We put together a guide to hosting a Black Friday Giveaway that’s filled with giveaway examples, case studies, and ideas.
Click here to learn more about Black Friday Giveaways.
✅ What to expect during BFCM week
- ROAS will be down leading up to BFCM but once the sale drops you will make it back up as people hold off on spending when the sales are a few weeks out.
- CPM’s and CPC’s are doing to be 2-3x.
- Retargeting and emails are key.
Take a look at this quick example video we put together on how to use the VYPER template to create a viral Black Friday Cyber Monday campaign.
You can use these tips for any campaign, does not have to be a giveaway!
Create a free account at VYPER to unlock this BFCM template!
Follow the tips above, join our growth hacking Facebook group and ask any questions you need in there.
Or you can add them below in the comments!
Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.