Content marketing is considered the holy grail of marketing for brands that run their businesses online. We’ve seen brands like Colgate and Coding Sans boost their revenue with excellent content marketing strategies.
When executed correctly, your content marketing efforts will improve your SEO, boost traffic, establish credibility, and more. These components make up the recipe for a thriving online business and presence.
So, now that you know content marketing is worth the time and effort, where to start? No need to feel overwhelmed, we have 7 powerful content marketing strategies for you to focus on.
Read on to learn more.
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Why You Need These Powerful Content Marketing Strategies
Content marketing has some legitimate benefits to those that integrate content marketing strategies into their businesses. Just take a look at these stats below:
Can you imagine tripling your leads at the fraction of the cost of other marketing methods?
Here are a few more benefits of having excellent content marketing strategies:
- Establish authority and trust – You can use your blog to share expert opinions and advice. Readers will consider you as an authority in your field, while also seeing you as being more trustworthy.
- Build brand awareness – Useful content (like infographics or videos) with your brand logo attached to it is ideal for creating brand awareness.
- Expand beyond your website – Take your content marketing efforts further by working on different platforms in multiple formats. Try out podcasts or webinars. Create content for platforms like YouTube or Instagram. Maybe you can give TikTok a try? This will allow you to expand your online presence further into other platforms and not just remain within the confines of your website.
- Improve SEO – SaaS SEO is crucial for businesses that fully operate from their website. SaaS brands use content to drive traffic to their blogs. They then redirect that traffic to their products and signup pages.
Now that you have a better idea of what content marketing can do for you, lets take a look at those 7 powerful content marketing strategies.
1. Host Giveaways to Give Back
Tap into your customers’ competitive spirit with a giveaway. Consider offering something like a free product or service! A fishing guide might offer a free tour, or a subscription box service might offer several free months, for instance.
Giveaways are great for connecting with your audience because you can reward them for their engagement and loyalty. Everyone loves free stuff! Plus, giveaways can help you generate more leads and followers, increase your engagement, and boost your brand awareness.
Think about how you can use content marketing to promote your giveaway. To announce your contest or giveaway, you could post on your blog, create a video of the rules, and share this content on your social media.
Promote your giveaway regularly during the contest period; you could answer FAQs or do an unboxing of the prize, for instance. The idea of winning a giveaway will engage your audience and encourage them to click and learn more each time they see your relevant posts.
If you’re not sure where to begin with, a giveaway campaign, Vyper is here to help. We have various tips and strategies to help ensure your giveaway is successful and lands you the best leads possible.
For example, some of our recommendations include:
- Show your brand name at the top of the giveaway web page
- Offer a prize relevant to your audience
- Ensure your contest copy is clear and concise
- Make sure the contest page displays correctly on both mobile and desktop
- Make it clear to your audience how they enter the giveaway
Pro Tip:Need help creating content? Ask your audience. User-generated content is excellent for sharing on social media and on your website. You can host a UGC Contest that will produce tons of user-generated content fast.
For example, Starbucks asked their audience to buy a cup of coffee, doodle on the empty cup to create a fantastic design, snap a pic and upload it to the Starbucks Facebook page. This contest produced an endless amount of user-created Starbucks designs which were repurposed on their website.
2. Anticipate Their Questions and Create Content to Answer Them
One great way to build a relationship with your customers is by responding to their questions. If you can anticipate common questions and answer them in your content, they will feel like you understand them.
Do some research to find out what types of questions your customers are asking. To start, check in with your customer service team to see if there are common queries they get. Creating content that answers these questions will save your employees time and assist your customers.
You can also utilize keyword research. Answer the Public is an excellent tool for finding out what sorts of questions people are asking about a given topic.
Say you run a candy store — typing in the word “chocolate,” for instance, results in questions like, “what chocolate is vegan,” and “what chocolate is gluten-free.” Basing your content on health questions like these is a great place to start.
For instance, Neil Patel answers an essential question with his guide on how to sell products on TikTok. He outlines why your business should be targeting TikTok, how to set up an account, using sponsor-branded hashtags, using shoppable videos, and more.
Because his audiences are business owners and content marketers, they are likely to be interested in content that will potentially help them reach more customers and move more products.
And it looks like this piece of content is working well for him because, when you search “how to sell products on TikTok” through Google, his site ranks on the first page.
How Professor Dave Creates Content for His Audience
Dave Farina is a prolific YouTuber that grew his educational channel, Professor Dave, to more than a million subscribers. Part of his successful strategy is to engage with his audience and create evergreen content based on what they have requested in the comments section of previous videos.
Dave also created a series of videos that debunk popular myths. Some videos have even surpassed 5 million views! Fans actually requested these videos.
Watch the full interview below to learn more about Dave and how he keeps up to a frantic content schedule:
3. Create Free Tools They’ll Find Valuable
Everyone likes free stuff! If you can create a free tool that will make your ideal customers’ lives easier, they’ll be more likely to spend money with you in the future when they are eventually looking for a service like yours. Think about how you can incorporate free tools into your content.
You can create a free email template, an eBook, an online calculator, or a virtual try-on feature. However, the tool you create is dependant on your business. So, it would be best if you made something related to your products or services.
For example, Canva can target their ideal clients by offering a series of free graphic design services.
You can create a free account on Canva and use their software to create social media graphics, thumbnails, flyers, and more. Some of the free features on Canva include:
- Stock images, graphics, and illustrations
- Image editing options and filters
If you are looking to up your game with higher quality stock images and advanced effects, then you can sign up for a premium Canva plan.
Canva offering free plans is a great way to connect with their audience and build trust. A user can learn the ins and outs of using the program before feeling like they have to financially commit to the service.
If they like their finished products, they’ll be more likely to seek out Canva for any future graphic design needs, even if they have to pay.
4. Show Customers the “Behind the Scenes” of Your Business
The more people know about your business, the more connected they’ll feel to it. There are many different ways to create content that shows behind the scenes of your work.
You could write blog posts about your business decisions, film vlogs or Q&A live streams, or put together a “meet the team” page. These are all types of content that will put faces to your business!
Powered by Search does this well with their blog piece outlining why they decided to rebrand as a B2B SaaS marketing agency. They outline the events that led up to this decision, the reasoning behind the shift, and how they differ from other B2B SaaS companies.
This type of transparency can help with building a connection with your audience. It helps their audience feel involved in the decision-making process while also showing their audience that their needs are being considered.
Digital Marmalade uses behind-the-scenes content well on their unique meet the team page, as well. They show off their team members’ skills, personal interests, and potential superhero powers to help their viewers get to know the business better.
This strategy humanizes the team and shows that they’re fun to work with.
5. Make Your Content More Engaging with Visuals
Visuals can help to make your content more engaging. It’s an ideal way to grab your audience’s attention.
One way you can incorporate visuals into your content is through data visualization. Suppose you want to provide your audience with a lot of statistic-heavy information or explain a complicated process. In that case, an infographic or video can help to get the details across in an engaging and easy-to-digest way.
The above is an example of an infographic (for a makeup giveaway) that can be placed within your blog posts. You can summarise the info from your article into a single convenient infographic which can also be shared on social media and other platforms.
Its also crucial to back up your text with a complimentary image like a screenshot. Screenshots are better than standard stock images at providing visual context, while delivering your point efficiently.
Illustrations and original photos are excellent for making your content more engaging, as well. They can help break up large walls of text or uniquely explain your points.
Not everyone wants to read a long article about every subject, so you might consider adding supplementary videos or diagrams to help your audience better understand your content.
6. Publish User-generated Content on Your Website
User-generated content offers a fantastic way to connect with your audience!
UGC can be published in the form of customer comments and reviews, customer images, or even blog posts written by people who love your brand. User-generated content creates trust, showcases authenticity, and helps drive purchasing decisions.
Just make sure you always request permission from your customers before reposting their content, even if you’re collecting it from a branded hashtag.
Asking through a DM or comment only takes a minute and can prevent you from getting in trouble with copyright concerns. Be sure to credit the original creator in your repost, as well!
Take a look at how Vivadogs, a monthly dog subscription box service, does this well. Right on their homepage, they invite their viewers to use the hashtag #vivadogs on Facebook or Instagram.
This can potentially lead to a shoutout on Vivadogs page, promoting the user’s pup to internet fame! It’s charming, cute, and encourages customers to talk about their products online.
7. Create Content That Addresses Your Customers’ Pain Points
Show your customers that you understand their concerns by creating content that addresses their common pain points.
Content such as:
- How-to guides
- Educational webinars
- Ultimate guides
Content like this will help you connect with your audience and give them a deeper understanding of what you specialize in.
Million Dollar Agency does this well with their series of free webinars about digital marketing. As a self-proclaimed coach in the digital marketing world, Million Dollar Agency knows that their target audience is likely to be people who are new to digital advertising.
These webinars are a great way to hook potential customers and address their questions before thinking about spending money with the company.
SEMRush also regularly addresses customer pain points in their blog content. For example, their article on using the SEMRush competitor analysis tool outlines how to use the tool successfully and achieve results.
They also include a list of topics that the article covers, with page jumps to the relevant sections. This means readers can quickly work out that the piece will answer all of the questions they have about using this tool.
There are so many ways to connect with your audience using content marketing. The content marketing strategies mentioned here can help you build brand loyalty, boost authority, and land you more customers.
Giveaways, content based on customer questions, user-generated content, and more can help you build a stronger relationship with your ideal customer base.
So, take these tips on board, and it won’t be long before you have earned a larger audience that feels loyal to your brand.
What is your favorite content marketing strategy? Let us know in the comments below.
About The AuthorAlex Ratynski is a Content Strategist at Loganix, an SEO fulfillment partner that works with agencies and marketers. The company focuses on helping businesses to improve their online visibility, so they can grow and reach their goals. If you enjoyed this article, visit the Loganix blog for more expert advice.
Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.