Massive brands like GoPro, Spotify, and Starbucks are always trying to improve social media presence.
These brands understand the power behind a strong social media presence. Improving social media presence means more leads, sales, and website traffic.
A strong social media presence will also improve brand awareness and can be an excellent opportunity to retarget previous customers.
Having a solid social media presence isn’t reserved only for the big guys. Your brand can enjoy these benefits too!
We have 11 marketing strategies that will surely inspire you to improve social media presence today.
Read on to learn more…
- How to Improve Your Brand Presence on Social Media
- 1. Build and Nurture Relationships, Not Just Followers
- 2. Engage with Your Audience
- 3. Post Inspirational and Relatable Quotes
- 4. Consistently Host Giveaways
- 5. Create Shareable Infographics, Photos, and Videos
- 6. Cross-post Content
- 7. Leverage User-generated Content (UGC)
- 8. Repurpose Old Content
- 9. Collaborate with Other Businesses
- 10. Create Promotional Posts
- 11. Optimize Your Social Media Accounts
- Why Leverage the Power of Social Media?
- BONUS: Using Content to Build Social Media Presence with Katja Glieson
- Have You Used Any of These Strategies?
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How to Improve Your Brand Presence on Social Media
Do you already have social media accounts but feel like they’ve plateaued? Or maybe you’re thinking about whether you want to set up a business social media account but aren’t sure where to start.
Don’t worry; you’re not alone. You’ve come to the right place for answers.
We’re going to take a look at 11 ways you can improve your social media presence.
By the end, you should have some great inspiration on how to breathe life into your social channels and get your brand noticed.
A social media engagement tool can help to improve your brand presence. You’ll have a much higher chance at capturing prospects’ attention and generating comments, shares or likes on posts if you use one of these services.
Here are 11 11 Marketing Inspirations To Improve Your Presence On Social Media:
- Build and nurture relationships, not just followers
- Engage with your audience
- Post inspirational and relatable quotes
- Consistently host giveaways
- Create shareable infographics, photos, and videos
- Cross-post content
- Leverage user-generated content
- Repurpose old content
- Collaborate with other businesses
- Create promotional posts
- Optimize your social media accounts
Let’s start from the top: building relationships with your followers.
1. Build and Nurture Relationships, Not Just Followers
Using social media for business is about more than just increasing followers. It’s the perfect platform to connect with your audience and nurture relationships with potential customers.
By nurturing these relationships, you create a sense of brand loyalty with followers. This can also lead to repeat sales on contracts.
So how can you nurture customer relationships on social media?
Here are a few tips:
- Respond to comments and messages: Responding to people on social media can be time-consuming, but it helps them build a relationship with your brand. Consider getting a dedicated customer service representative to handle this for you.
- Create a customer service account: Create a specifically targeted channel for customer service. This account provides users with space to contact you, and you can respond to their inquiries. As a result, you show customers that you care about the service you provide them.
- Build a community: Creating a community for your audience humanizes your business and shows the audience that you care.
Building relationships with consumers is important for every business. So, when it comes to social media, make sure you use it to its fullest potential.
By doing this, you can increase your brand awareness, improve your brand perception, and encourage more users to join your community.
2. Engage with Your Audience
We’ve touched on this briefly in the previous section, but we want to hit home just how important audience engagement is.
If you want to increase your presence on social media, engaging with your audience should be one of your top priorities.
Whether that’s asking questions in your captions or sharing polls and surveys to spark conversations, engaging with your audience is key to increasing your presence on social media.
And some social platforms, such as Instagram, reward high engagement on posts. This reward means posts with more likes, comments, shares, and saves are more likely to reach a wider audience.
For instance, you’re more likely to appear in the explore section on Instagram.
But how exactly can you engage your audience?
Here are a few of our best practices:
- Encourage people to like, comment, and share: Next time you write a post for social media, think about asking a question in the caption to encourage engagement. Ask people to share an experience they’ve had, like your post if they agree with it, or share it to spread the word about a big announcement. If your post is catered towards a bilingual audience like some residents in Texas, for example, you may want to consider adding phrases in Spanish to make your post more relatable.
- Sharing polls: Ask users to vote in a poll or survey. Here’s an example from LinkedIn, but you can create polls on most social media platforms.
- Post content that resonates with your audience: If you want users to engage with your content, you need to post things that resonate with them. Take a look at Buzzsprout, for example. It created a video about starting a podcast, which is ideally suited to its target audience. On YouTube alone, the video has over half a million views.
3. Post Inspirational and Relatable Quotes
Posting inspirational and relatable quotes is sometimes considered “filler content,” but this isn’t always the case.
Posting quotes can be a great way to engage your audience and expand your reach.
Think about it. If one of your followers likes a quote you’ve shared, they’re more likely to engage with it. And any action they take makes it easier for more people to see your post.
If you decide to share quotes on social media, make sure to do the following:
- Post something relatable to your audience: Make sure any quotes you post resonate with your audience. This will increase the likelihood that they’ll engage.
- Keep it on brand: To raise your brand awareness, make sure that every quote you post is on-brand. Girlboss is a great example:
4. Consistently Host Giveaways
If you’re looking for a way to increase your reach on social media, hosting giveaways is the perfect way to do it.
Giveaways drive traffic to a social media channel. If you use the right hashtags — such as #giveaway — you’ll get yourself found by even more people.
And the best part? You can tailor the entry requirements to whatever you like.
Looking to increase followers? Ask participants to follow your account. Want to increase engagement? Ask participants to comment on the post. Trying to raise brand awareness? Ask participants to tag three friends.
You can choose how people enter your giveaway based on whatever your goals are.
But it isn’t enough to do it just once.
Consistently hosting giveaways gives people a reason to stick around. After all, if they follow your account for one giveaway and don’t win, there’s a chance they might just hit the unfollow button.
Give them a reason to stay and make giveaways a regular occurrence. And while you’re at it, you might want to share discount codes if you have any.
5. Create Shareable Infographics, Photos, and Videos
What exactly do we mean by “shareable content?”
On the whole, shareable content usually offers something of value. That way, people will be more inclined to interact with and share it on their social media.
If you want to get even more engagement, you can build a website with a blog or tools and share those on your social channels.
This graphic, designed by Monday.com, a famous project management tool, illustrates what we mean:
The post contains a lot of valuable information for the audience that Monday wants to target.
Not only will posting this content help your audience expand their learning, but it also positions your brand as knowledgeable, reliable, and a thought leader.
So when you’re posting content on social media, think about whether your audience is likely to share it. If they do, you’ll reach a wider audience and increase your brand awareness.
6. Cross-post Content
Got a new blog article you’ve just published on your website? Great. Time to post it on all your social media channels, too.
Cross-posting content across your social channels allows you to maximize existing content.
Check out these posts from Grammarly as an example. Here’s a tweet they posted with a link to an article on its website:
And here it is again on Facebook:
By posting the same article on different platforms, Grammarly keeps its social media accounts active and spreads content as far as possible.
And it doesn’t have to stop at articles. You can cross-promote case studies, videos, infographic flyer templates, eBooks, the list goes on.
One thing to bear in mind is that people are likely to follow you on more than one social platform.
To prevent them from seeing the same posts across all your channels, mix things up. You don’t have to cross-promote your content at the same time.
7. Leverage User-generated Content (UGC)
User-generated content includes anything posted by users on their platforms.
This post from ASOS is a great example:
An influencer took the picture. Then, they shared it on their Instagram page, and ASOS reused the content.
So how can user-generated content increase your social media presence?
Sharing content from real people shows that your brand is authentic. And with 90% of consumers saying that authenticity is important, it’s clear that this can play a key role.
But we know that finding the right content to share can be tricky. You need to repost content that’s both on-brand and high quality, but that’s not always easy to come by.
If you want to make the most of user-generated content, make sure you only share posts that align with your brand. To make the search easier, we’d suggest promoting a hashtag that your followers can use that will be featured on your profile.
Side note: You’ll still need permission from the user to post content, so make sure you ask.
8. Repurpose Old Content
Most businesses have an archive full of content they aren’t using. Yours isn’t any different, right?
Blogs, videos, case studies, and more all sit there gathering virtual dust.
So why not put it to use?
VPNGuru published their ExpressVPN review in February, then repurposed it into digestible video content on YouTube two months later. Afterward, they updated the article with an embedded video at the end:
Posting old content on social media gives it a new lease on life and relieves some of the pressure to post new content all the time. It also allows you to reach a wider audience. This is a win-win.
Let’s take a look at sharing repurposed content in action.
Matthew Woodward identified the top-performing blog from his website and repurposed it for LinkedIn. He published the article, which gained 2,969 views and led to 332 new subscribers to his newsletter.
Pretty good results for a repurposed piece of content, don’t you think?
So it’s clear that repurposing content is a great way to engage your audience and reach more people. To make it even more worthwhile, most of the work is already done before you even begin.
9. Collaborate with Other Businesses
Collaborating with other businesses allows you to reach a new audience and build trust with your followers, especially if you partner with a well-known brand.
Take HubSpot and Chatfuel, for example.
The two brands partnered to produce “The Beginner’s Guide To Building Your First Chatbot,” which they promoted across social media.
This partnership benefits both companies for two reasons:
- Chatfuel’s expertise: Hubspot used Chatfuel’s expertise with chatbots to provide its audience with valuable content.
- Hubspot’s brand position: By associating itself with a well-known brand like Hubspot, Chatfuel has positioned itself as a reliable, trustworthy, and knowledgeable company.
Not to mention, Chatfuel has also expanded its reach by partnering with Hubspot, getting itself in front of an entirely new audience that might never have come across them otherwise.
So by partnering with another company, you can expand your social reach and improve your brand perception (depending on the company you partner with, of course).
10. Create Promotional Posts
If you have a personal social media account, you’ve likely come across paid ads at one time or another.
They’ll often appear on your feed as another post, most of the time with “sponsored” under the account name. Here’s an example of a Facebook ad from Hubspot.
Look familiar? We thought so.
So how can paid social advertising help you increase your presence?
- Reach a bigger audience: Paid ads allow you to showcase your product or service to a wider audience. As a result, your brand awareness increases.
- Remarketing: With some social platforms, you can create remarketing ads. These ads specifically target users who have visited your website, so they’re already familiar with your brand.
- Target specific audiences: You can create specific ads for different demographics, increasing their likelihood of engagement.
With the results from these ads, you’ll also better understand who you should be targeting and what you should be promoting.
So when it comes to increasing your presence on social media, paid ads should definitely be on your radar.
11. Optimize Your Social Media Accounts
Social media optimization (SMO) involves reviewing the content and account information on your profile to make sure you’re observing the best practices of social media.
A well-optimized account involves the following*:
- Profile photo: Use a high-quality profile photo.
- Hashtags: Using relevant hashtags on your posts.
- Website link: Linking to your website in your bio.
- Bio copy: A clear bio that states who you are and what you do.
*These are just a few examples, and the best practices for SMO are changing all the time.
Here’s an example of a well-optimized profile:
So how can SMO increase your presence on social media?
Think of your social media channels the same way you do your website.
When people land on your site, you want first impressions to be good. You want the user to land on your homepage and know exactly what you do. They should also be able to navigate through the site easily.
It’s the same with social media.
The more optimized your pages are, the easier it will be for users to engage with your content.
Why Leverage the Power of Social Media?
Social media can feel like a bugbear for some businesses.
It’s time-consuming to create a social media strategy. It’s also time-consuming to create and schedule the posts.
So is it really worth it?
In short, yes.
There are a lot of benefits to utilizing social media to its full potential:
- Reach a wider audience: With a solid social media presence, you can expand your reach and engage with a wider audience.
- Engage with your audience: Social platforms are a great place to engage with your audience, build customer relationships, and listen to feedback.
- Increase your brand awareness: The more followers you have on social media, the more people know about your brand.
- Improve your brand perception: Looking to change the way your customers perceive your brand? The content you post on social media can help you change your brand perception.
- Track your progress: Reviewing the analytics of your social media posts tells you what your audience is looking for and what to avoid. You can review the demographic of your audience, too.
- Generate leads: Social media helps businesses raise awareness and engagement, making it a great place to generate leads.
These are just a few of the benefits of using social media for your business. Much like anything else, it takes time and skill to make work, but it’s worth it.
BONUS: Using Content to Build Social Media Presence with Katja Glieson
Katja Glieson is a musician that creates viral content to build a social media presence and promote her music online. She has managed to surpass 10 million followers on all of her social media accounts.
Listen to the full interview below:
Have You Used Any of These Strategies?
So there you have it: 11 ways you can improve your presence on social media. We hope you’re feeling inspired to put some of these practices into action.
Have you tried any of these strategies before? Let us know how they worked out for you, or feel free to suggest any other tactics that we haven’t mentioned.
About the AuthorVikas Kalwani is a product-led growth hacker and B2B Marketing Specialist skilled in SEO, Content Marketing, and Social Media Marketing. He works at uSERP and is a mentor at 500 Startups.
Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.