What is a Viral Giveaway?
Every business needs sales to survive but unfortunately it is getting harder and harder to convince people to buy a product the first time they see it or visit your website. True direct response is getting harder, especially for companies in SaaS where the product might take a long time to explain. To go from the first exposure to the sale usually requires 4-7 touch points.
One solution to this is using viral giveaways, which are used to incentive the behavior of sharing and increasing the exposure of your brand to get that introductory touch point with little effort.
Example Giveaway:
A viral giveaway works like this:
- John has a shoe store and wants to giveaway a pair of shoes to incentivize people to sign up to his email list so he can send them deals every week.
- Sam signs up and enters his email to get 1 entry to win the shoes.
- On the confirmation page Sam is given a custom link to share with his friends and family, on social or via email for example.
- When Sam’s friends or family sign up to also win the shoes through his custom link he will get additional entries.
As you can see above the methods allow for 1 entrant to refer a whole lot more people.
Why You Should Run a Viral Giveaway
- The cost per lead is super low (we have seen them as low as $0.05 per email).
- Using the right giveaway prize can draw in super targeted leads.
- The entrant is incentivized to share their email and the company gets cheap leads, win win.
- This strategy can be evergreen, some companies run a monthly giveaway and the giveaway page generates more and more authority month after month.
- With the use of paid media this strategy is easy to scale.
- NEW: Custom entries make your contests extremely powerful in building more than just emails. (Ask questions, get social likes on posts, drive purchases & much more!)
Giveaway Traps to Avoid
- Giving away prizes not relevant to your niche.
- Not promoting the giveaway. First 2-3 weeks need WORK!
- Being too self promotional when promoting.
How to Set Up a Viral Giveaway
- Choose a prize that is relevant
- This is extremely important and we see first time giveaway users choose prizes that do not make sense. For example a dentistry giving away an iPad. The prize needs to be complimentary to what you sell so your giveaway entries are aligned with your business and can be converted at a later date.
- Plan your outreach
- This step is extremely important. You will need to email other influencers and ask for their help in promoting your giveaway. It is usually best to send this out to your industry friends and remember that the favor will be reciprocal.
- Leverage your current audience.
- Just because you already have someone’s email, doesn’t mean you can not leverage this person further. Your email list and social media are a great place to start. If you have a segmented list of passionate super fans email them separately with a more person message (these are the guys that will make or break a giveaway). Even though you already have your email lists’ emails, they are likely to know others just like them who they can share the giveaway with.
- Launch
- This is the easiest step, hit the launch button, send out all your outreach emails, post to all of your social media and blast your email list. All of these steps have been pre planned so shouldn’t take too long.
- Manage your entries
- As the giveaway builds momentum, check-in on the types of emails you are getting. Look at the source referring most traffic and find other sites or influencers like that to reach out to.
- Continue to promote
- It is a good idea to start with a media spend on your giveaway. This gets the ball rolling and shows your giveaway to the right audience from the get go. The trick is to aim for a low CPC and use pixels or goals to track the sign ups a paid media channel is driving. We usually start out by publishing some ads on Facebook, Stumble, LinkedIn, Reddit and Twitter.
Ready to take the next step?
Create an account to get started, then follow the screen recording I made to take your through setting up a giveaway in under 10min.
Start your giveaway HERE
If you have any questions about setting up your viral giveaway or how to market it, checkout the below blog posts or shoot me an email.
- Using Facebook ads to promote a giveaway
- Using Facebook groups to promote a giveaway
- Using Reddit to promote a giveaway
- Using giveaway directories to promote a giveaway
- Further viral marketing tips
Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.
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Viral giveaways are an effective strategy to boost brand exposure and drive sales. By encouraging sharing, they create multiple touchpoints with potential customers, making it easier to convert leads, especially for products that require more time to explain.
Setting up a viral giveaway is a powerful strategy to grow your email list. Offering appealing prizes, creating urgency, and promoting across multiple channels can drive engagement and encourage sharing, leading to significant growth and wider reach for your business.
Setting up a viral giveaway is a smart way to boost your email list. By offering appealing prizes and using clear entry instructions, you can drive engagement and encourage sharing. Remember to create urgency and promote across multiple channels for maximum reach!
Great advice! Choosing a relevant prize is crucial for ensuring that your giveaway attracts the right audience and aligns with your business. It’s important that the prize resonates with your target customers, making the giveaway more effective in the long run. Also, planning outreach to influencers is a smart strategy—leveraging industry connections can amplify your efforts and help you reach a larger audience. Overall, a well-planned giveaway can drive great engagement and potential conversions. Thanks for the valuable tips!
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