Looking to skyrocket your brand’s presence on TikTok, attract a surge of new followers, and generate buzz around your products or services?
TikTok giveaways are your secret weapon!
Imagine transforming your follower count and engagement rates overnight. A single TikTok giveaway can catapult your brand into the spotlight!
Whether you’re a seasoned marketer or a budding entrepreneur, mastering the art of TikTok giveaways is your ticket to viral success. Now, it’s your time to take center stage and host your very own TikTok Giveaway.
We understand that hosting a giveaway from scratch can be daunting, so we put together this 7-Step TikTok giveaway guide.
FREE DOWNLOAD: Get all Our Contest & Giveaway Marketing Guides, Checklists, and tutorials that have helped 100’s of brands collect 15k+ emails in under 21 days!
1. Set Your Goals
Before you dive into the mechanics of your TikTok giveaway, it’s crucial to establish clear objectives. What do you hope to achieve through this campaign?
Are you aiming to:
- Boost brand awareness: A giveaway can introduce your brand to a broader audience, generating excitement and buzz.
- Increase follower count: Giveaways incentivize users to follow your account, expanding your reach and engagement. This is especially useful if you wish to build your TikTok audience.
- Promote specific products or services: Highlight your offerings by featuring them as the giveaway prize.
- Generate leads or customer data: Encourage participants to provide their email addresses or other contact information.
- Drive website traffic or sales: Direct users to your website or landing page for additional information or to make a purchase.
Brands that used VYPER to host giveaways have confessed to achieving incredible goals. There are plenty of VYPER Case Studies in this blog that analyze giveaways run by brands using VYPER.
We advise that you go through these case studies for ideas on which goals your brand can achieve by hosting a TikTok giveaway.
The case study below documents how Topaz Labs generated impressive results from a single giveaway. They had multiple goals to grow their socials, email list, and new account signups.
Topaz Labs gave away a photographer’s kit (drone, camera bag, and photo editing software). In return, giveaway entrants were required to submit their emails, sign up for a trial version of Topaz Labs software, and engage with the brand on social media.
To sum up, Tobaz Labs expertly structured their giveaway to achieve their goals with maximum effectiveness. This is why knowing your brand’s goals is crucial.
More goals worth considering:
- App store downloads
- New account signups
- Sales (“buy our product to enter”)**
- Social media engagement
- Increase in subscribers (for YouTube, Podcasts, and more)
**Asking people to buy your product to enter your giveaway may infringe on the law of your state or country. Learn more about the law behind hosting giveaways in your region before you set up your next campaign.
Clear goals will help you tailor your giveaway strategy and choose the most appropriate format, prize, and promotional tactics.
Speaking about prizes, the giveaway prize is crucial in attracting the right audience. Consider the tips on choosing a prize for your TikTok giveaway in the next section below:
2. Choose a Prize
The prize is the heart of your TikTok giveaway, so selecting something enticing and relevant is essential.
Here are tips for selecting a relevant prize for your TikTok Giveaway:
- Product or service from your business: If you have a physical or digital product, offering it as a prize is a great way to promote your brand’s offerings.
- Gift card to a popular retailer: A versatile prize that can appeal to many users. Gift card giveaways encourage entrants to scan your store to find out what products they could potentially redeem if they win. A perfect strategy for gaining exposure to your brand.
- Experiences or exclusive opportunities: Offer unique experiences, such as a behind-the-scenes tour or a meet-and-greet with an influencer.
- Cash prizes: Always popular, but ensure the amount is substantial enough to generate excitement.
Remember, the prize should align with your brand identity and overall campaign goals. If you’re promoting a new product launch, featuring that product as the prize is a natural fit.
Your prize should also draw your target audience. Mainly if your TikTok giveaway is meant to grow your audience (or leads/customers). If your target audience is musicians, giving away a TV may NOT appeal to musicians only.
It’s better to give away music software in a music giveaway to attract an audience of musicians.
Your giveaway will attract people who need music skills. This will fill up your audience with poor-quality leads, negatively impacting your brand’s marketing goals.
Giving away a musical instrument like a guitar, piano, or music software is better if you wish to attract musicians to your giveaway. Strategies like this will ensure you find high-quality leads.
3. Set the Rules
Clearly defined rules are essential for a fair and transparent giveaway. Outline the terms and conditions in a concise and easy-to-understand manner.
- Eligibility requirements: Specify who can participate, such as age restrictions, geographic limitations, or existing customer status. Make it known that people associated with or work for your brand cannot enter.
- Entry mechanics: Explain how to enter the giveaway, whether it’s liking, commenting, sharing, or using a specific hashtag.
- Deadline for entry: Clearly state the start and end dates of the giveaway to avoid confusion.
- Selection process: Outline how the winner will be chosen, whether it’s a random selection, a panel of judges, or a creative challenge.
- Prize delivery and fulfillment: Explain how the winner will receive their prize, ensuring a smooth and positive experience.
Complying with TikTok’s terms of service is crucial, so review their guidelines for any additional restrictions or requirements.
Want to dive deeper into setting giveaway rules?
4. Create a TikTok Video Announcement
Your video announcement is your chance to capture attention and generate excitement for your TikTok giveaway. It’s a no-brainer to announce your giveaway with a video on a video platform!
A short and simple video can be more than effective in letting your audience know about your giveaway and how to enter. Make it visually appealing, engaging, and informative.
More tips on creating a compelling TikTok giveaway announcement video:
- Grab attention from the start: Use eye-catching visuals, energetic music, or a captivating hook to pique viewers’ interest.
- Clearly explain the giveaway: Concisely convey the prize, entry mechanics, and deadline.
- Showcase the prize: Highlight the desirability of the prize by showing it off or demonstrating its features.
- Encourage participation: Call to action, prompting viewers to enter the giveaway and share the video with their friends.
- Maintain brand consistency: Ensure the video’s style and tone align with your overall brand identity.
You can heavily edit your video to include more details like giveaway rules, prize announcements, and delivery options. However, if these details take away some of the excitement from the video, you can simply list every detail in the TikTok video’s description.
It’s an excellent idea to link to a dedicated giveaway landing page on your website with all the info (giveaway rules, entry details, and more). You can add the link for that page to your TikTok Bio.
Use VYPER to create a landing page for your TikTok giveaway. You can include images, videos, an entry form, and info on the campaign. You can also use a link-sharing tool like Hypage to promote your TikTok giveaway landing page and any other crucial brand or product links.
5. Promote Your Giveaway
Don’t let your giveaway go unnoticed! Utilize various channels to spread the word and maximize participation.
- Leverage your existing TikTok audience: Post your giveaway announcement video on your TikTok account and encourage your followers to share it.
- Cross-promote on other social media platforms: Share your TikTok giveaway on other social media channels like Instagram, Facebook, and Twitter.
- Engage with relevant influencers: Partner with TikTok influencers who align with your brand and target audience to promote the giveaway.
- Consider TikTok advertising: Utilize TikTok’s advertising platform to target specific demographics and interests, reaching a wider audience beyond your followers.
- Create a dedicated landing page: Provide a centralized location for all giveaway information, including rules, entry methods, and prize details.
- Get on Podcasts: Promote your giveaway on a podcast. Do so by sponsoring an episode or going on a podcast as a guest and telling the audience about your giveaway.
- YouTube is big with giveaways: Just like with podcasts, sponsor a YouTube influencer’s video and ask them to say nice things about your brand, products, and giveaways. Collaborate with YouTubers and record vlogs with them so you can talk about your giveaway.
Bandlab offers music production software for musicians. They hosted an incredible TikTok giveaway with prizes totaling around $15k. They actively used TikTok musicians and influencers to promote the giveaway.
Take a look at Eric Assarsson’s post to promote the giveaway:
This strategy helps Bandlab to efficiently reach Eric’s audience instantly, which is an audience that Bandlab wishes to target for their giveaway. Eric also gains exposure to his profile with this giveaway. A mutually beneficial partnership indeed.
If you plan on hosting a massive giveaway with a huge prize to attract a large audience, you will need to promote this campaign properly. Partner up with other brands similar to yours so that you both can split the work and expenses while both brands keep all the leads.
It’s a win-win scenario for everyone involved!
6. Select a Winner
Once your giveaway has ended, it’s time to choose the lucky winner. Maintain transparency and fairness in the selection process.
- Manual selection: Carefully review all eligible entries and select a winner based on your predetermined criteria.
- Random generator: Utilize a random number generator to select a winner impartially. VYPER allows you to pick a winner randomly from the list of entrants that used the VYPER form.
- Creative challenge: If your giveaway involves a creative element, evaluate the entries and choose the most impressive or engaging submission. This is regarding social media contests.
The winner selection process must be handled fairly and with care. It is easy for giveaway entrants to assume that the campaign was fixed. People may think the worst, and it can negatively impact your brand.
7. Announce the Winner
Now that you have your winner, it is time to let the world know. This is a crucial part of the giveaway, as all of your entrants are patiently waiting to find out who won.
Tag your winners in a post and reply to comments thanking people for entering your giveaway.
Here are a few ways to announce your TikTok giveaway winner:
- Upload a video: It’s a no-brainer on this platform. Create a short TikTok to congratulate the winner. Ensure that you tag the user as well. You can also ask any brand partners or influencers involved to create their own videos.
- Send out emails: Email everyone on your email list to let them know how your giveaway went and to announce the winner. This will be a great opportunity to promote new products and upcoming events. It’s also an excellent opportunity to mail any new leads generated from the giveaway.
- Announce on all channels: If you promoted the giveaway on other platforms like YouTube or Instagram, create giveaway winner announcement posts for those platforms.
- Let the winner submit a video: It’s an incredible idea to let the giveaway winner create a video of themselves using the prize. They can thank your brand for the opportunity to enter and win your campaign. You can then upload the video to your brand’s TikTok profile, which will make for perfect UGC (user-generated content).
What should I include in your giveaway announcement emails?
TL;DR: Hosting a TikTok Giveaway
TikTok giveaways are becoming increasingly popular on the platform. And for good reason. Brands are finding these giveaways truly beneficial in many ways.
Some of the benefits of TikTok giveaways are:
- Generates leads
- Grow your audience, fans, or followers
- Traffic boost to your TikTok profile and other sites or social media
- App store downloads or new account signups
Putting together a successful giveaway requires the following:
- Planning and setting goals
- Careful selection of the prize
- Creating rules
- Announcing and promoting the campaign
- Selecting a winner
We hope you enjoyed this guide. Please feel free to contact us with any questions or if you require assistance in setting up a giveaway.
Let us know your thoughts on TikTok giveaways in the comment section below.
Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.